The National Media Awards Foundation is proud to present the nominees of the third annual National Magazine Awards: B2B. 51 judges generously dedicated their time and expertise, evaluating over 200 submissions from 57 B2B publications across Canada. From their evaluations, 82 finalists emerged, representing the exemplary work produced by Canadian creators and publications in 2020.
The complete list of finalists is below. Winners will be announced via social media—we’re @NMA_B2B (using hashtag #NMAB2B21)—on May 27th, 2021, with gold winners in creator-focused categories receiving a $500 cash prize.
Top Nominees
Pivot, CPA Canada received recognition across various categories, for a total of 13 nominations. University Affairs follows with an impressive 10 nominations. Both Pivot, CPA Canada and University Affairs are competing—alongside Esquisses—for the coveted title of Best Magazine. Profession Santé and Professionally Speaking are tied for third place with five nominations each, while CAA Magazine, Precedent Magazine and University of Toronto magazine are in fourth with four nominations each. Publications receiving three nominations include Azure, Canadian Grocer, and Esquisses.
Nomination Highlights
- “All that Glitters,” published in Pivot, CPA Canada, is nominated twice, in Best Profile of a Company and Best Feature Article: Professional.
- “Out of Action, Comes Hope,” published in University of Toronto Magazine, is a finalist for Best Photograph and Best Art Direction: Single Article or Opening Spread.
- Professionally Speaking’s Remarkable Teacher series is nominated in both Best Column or Regularly Featured Department and Best Profile of a Person.
- Pivot, CPA Canada’s “Magazine Article. May Contain Sentences.” is a finalist in both Best Art Direction: Single Article or Opening Spread and Best Profile of a Company.
- CAA Magazine’s “The Ultimate Canadian Bucket List” is a nominee in both Best Issue and Best Cover.
Awards Presented to the Creator / Catégories Individuelles
BEST COLUMN OR REGULARLY FEATURED DEPARTMENT / MEILLEURE CHRONIQUE OU RUBRIQUE
Best Behaviour
Advisor’s Edge
Mark Burgess
Handling Editor: Melissa Shin
Patient Portraits
CMAJ
Seema Marwaha
Purpose Driver: The Giver; Sweet Success; The Next Generation
Pivot, CPA Canada
Rebecca Fleming, Melissa Buote, Jason Kirby
Handling Editor: Lara Zarum
Remarkable Teacher
Professionally Speaking
Richard Ouzounian, Teddy Katz
Contributor: Bill Harris
Handling Editor: Melissa Campeau
Spa Star
Spa Inc.
Jana Manolakos
Handling Editor: Popi Bowman
Adventures in Academe
University Affairs
Jessica Riddell
Handling Editor: Léo Charbonneau
BEST PROFILE OF A COMPANY / MEILLEUR PROFIL D’UNE ENTREPRISE
Keeping it Fresh
Canadian Grocer
Shellee Fitzgerald
Handling Editor: Carol Neshevich
Magazine article. May contain sentences.
Pivot, CPA Canada
Shawn Micallef
Handling Editor: Lara Zarum
All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor
Handling Editor: Luc Rinaldi
De garde 24/7 – Une aventure hors du commun
Profession Santé
Denis Méthot
Rédacteur : Christian Leduc
The shiny new university in Canada’s North
University Affairs
Rhiannon Russell
Handling Editor: Natalie Samson
BEST PROFILE OF A PERSON / MEILLEUR PORTRAIT
Crafting Decisions in a Crisis
Director Journal
Richard Blackwell
Handling Editor: Simon Avery
The Jeff Dahn interview: One-on-one with Canada’s foremost lithium-ion battery expert
Electric Autonomy Canada
Emma Jarratt
Handling Editor: Brian Banks
Unbroken
Pivot, CPA Canada
Denis Trottier, Lara Zarum
Handling Editor: Luc Rinaldi
Remarkable Teacher, Wonder Woman
Professionally Speaking
Teddy Katz
Handling Editor: Melissa Campeau
Great Teaching, Character Driven
Professionally Speaking
Stuart Foxman
Handling Editor: Melissa Campeau
BEST FEATURE ARTICLE: TRADE / MEILLEUR ARTICLE DE FOND : COMMERCIAL
The Future of Plastic
Azure
Susan Nerberg
Handling Editor: Elizabeth Pagliacolo
Taking Action on Diversity, Equity and Inclusion
Canadian Grocer
Rebecca Harris
Handling Editor: Shellee Fitzgerald, Carol Neshevich
Where We Go From Here (Is Anybody’s Guess)
Canadian Interiors
Peter Sobchak
Has sustainability reporting become unsustainable?
CIM Magazine
Kelsey Rolfe
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske
Who is the post-pandemic consumer?
Strategy
Justin Dallaire
Handling Editor: Jennifer Horn
Why we should be tipping the iceberg: a case study in innovation
SUSTAIN
Stacey Newman
Handling Editor: Stacey Newman
BEST FEATURE ARTICLE: PROFESSIONAL / MEILLEUR ARTICLE DE FOND : PROFESSIONNEL
Porteurs de sens collectif
Esquisses
Benoîte Labrosse
Double Duty
FORUM
Tamar Satov
Handling Editor: Deanne Gage
My artificial pancreas
Pharmacy Practice+Business
Jonathan Garfinkel
Handling Editor: Vicki Wood
All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor
In recovery
Precedent Magazine
Daniel Fish
Handling Editor: Melissa Kluger
Biais sexiste en santé – D’égale à égal
Profession Santé
Justine Montminy, Mathieu Ste-Marie
Collaborateur : Éric Grenier
Rédacteur : Christian Leduc
Making medical school admissions more diverse
University Affairs
Wendy Glauser
Handling Editor: Léo Charbonneau
BEST NEWS COVERAGE / MEILLEURE COUVERTURE DE L’ACTUALITÉ
Protection Services
Azure
Simon Lewsen
Handling Editor: Danny Sinopoli
Pandemic Effect
Canadian Architect
Elsa Lam
From the Ashes
Pivot, CPA Canada
Luc Rinaldi
Handling Editor: Lara Zarum
The Changeup
Pivot, CPA Canada
Matthew Hague
Handling Editor: Luc Rinaldi
Santé publique – Profiter de la crise
Profession Santé
Éric Grenier, Christian Leduc, Justine Montminy, Mathieu Ste-Marie
Rédacteur : Christian Leduc
In mourning, universities memorialize the victims of Flight 752
University Affairs
Christina Frangou
Handling Editor: Léo Charbonneau
Researchers respond to gender-based violence, ‘the pandemic within a pandemic’
University Affairs
Melissa Fundira
Handling Editor: Natalie Samson
BEST PHOTOGRAPH / MEILLEURE PHOTOGRAPHIE
Mr. Clean
Pivot, CPA Canada
Troy Moth
The alcohol problem
Precedent Magazine
Nick Wong
Pratiques Exemplaires, Une classe ou l’ou se sent bien
Professionally Speaking/Pour parler profession
Matthew Liteplo
Collaborateurs : Studio 141, Melissa Campeau
Paul Taylor, FoodShare Toronto
SUSTAIN
Stacey Newman
Out of Action, Comes Hope
University of Toronto magazine
Jorian Charlton
Editor: Scott Anderson; Art Director: Studio Wyse
BEST HOW-TO ARTICLE OR SERIES OF ARTICLES / MEILLEUR ARTICLE OU MEILLEURE SÉRIE D’ARTICLES DE CONSEILS PRATIQUES
Reducing Embodied Carbon in Construction Materials (series of three articles)
Canadian Architect
Jennifer O’Connor, Anthony Pak, Kelly Alvarez Doran
Handling Editor: Elsa Lam
Making connections to serve indigenous communities
Pharmacy Practice + Business
Sonya Felix
Handling Editor: Vicki Wood
The Trust Crisis: The Trust Crisis; Mr. Clean; Gimme Shelter
Pivot, CPA Canada
Peter Shawn Taylor, Adrienne Tanner, Micah Toub
Handling Editor: Luc Rinaldi
Referral etiquette guide
The Medical Post
Louise Leger
Handling Editor: Colin Leslie
Donnez-vous vos données?/Cyberattaques: l’industrie est vulnérable
Transport Routier
Steve Bouchard
BEST SERIES OF ARTICLES / MEILLEURE SÉRIE D’ARTICLES
Prevention in Practice
Canadian Family Physician
Guylène Thériault MD CCFP, Pascale Breault MD CCFP, James A. Dickinson MB BS PhD CCFP FRACGP, Roland Grad MD CM MSc CCFP FCFP, Neil R. Bell MD SM CCFP FCFP, Harminder Singh MD MPH FRCPC, Olga Szafran MHSA
Handling Editor: Nicholas Pimlott, Kathryn Taylor
COVID-19: How grocery is contending with a crisis
Canadian Grocer
Rosalind Stefanac, Rebecca Harris, Chris Powell
Handling Editor: Shellee Fitzgerald, Carol Neshevich
Future-proofing against climate change/Zeroing in on CO2/Taking heat
CIM Magazine
Cecilia Keating, Herb Mathisen
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske
How Indigenous people are coping with COVID-19
CMAJ
Jolene Banning
Handling Editor: Lauren Vogel
The Future of Work: Signed, Sealed, Delivered; No Fixed Address, Safe Spaces
Pivot, CPA Canada
Jason McBride
Handling Editor: Lara Zarum
Spécial COVID-19
Profession Santé
Justine Montminy, Mathieu Ste-Marie, Denis Méthot
Rédacteur : Christian Leduc
Our pandemic moment; virtual dissertations; a return, but not to normal
University Affairs
Moira MacDonald, Suzanne Bowness, Emily Baron Cadloff, Shauna McGinn, Mark Cardwell
Handling Editor: Léo Charbonneau
BEST ILLUSTRATION / MEILLEURE ILLUSTRATION
Factory Farming
Pivot, CPA Canada
Matthew Billington
The Lawyer’s Guide to Not Drinking
Precedent Magazine
Wenting Li
Learning in Motion
Professionally Speaking
Jeannie Phan
Contributors: Melissa Campeau, Senior Editor; Bill Powell, Editor-in-Chief; Richard Lewko, Publisher
Awards Presented to the Magazine / Catégories Éditoriales
BEST EDITORIAL / MEILLEUR ÉDITORIAL
The Third Rail
Canadian Family Physician
Sarah Fraser MSc MD CCFP
Editor’s Desk
Canadian Lawyer
Tim Wilbur
Le logement comme infrastructure collective
Esquisses
Pierre Corriveau
Un scandale bien mal venu
Profession Santé
Éric Grenier
BEST ART DIRECTION: SINGLE ARTICLE OR OPENING SPREAD MEILLEURE / DIRECTION ARTISTIQUE : ARTICLE OU DOUBLE-PAGE D’OUVERTURE
Second to None
CAA Magazine
Mya McNulty
Beautiful Belize
CAA Saskatchewan Magazine
Mya McNulty
Magazine article. May contain sentences.
Pivot, CPA Canada
Adam Cholewa
Big Picture
Ryerson University magazine – Summer 2020
Studio Wyse
Contributors: Edward Burtynsky, Alia Youssef, Finbarr O’Reilly, Lucy Lu
Handling Editor: Colleen Mellor
The pull of procrastination
University Affairs
Graham Roumieu, Underline Studio, Judith Lacerte
Out of Action, Comes Hope
University of Toronto magazine – Winter 2020
Studio Wyse
Editor: Scott Anderson; Photographer: Jorian Charlton
BEST COVER / MEILLEURE PAGE COUVERTURE
The Ultimate Canadian Bucket List
CAA Magazine
Mya McNulty, Angela Southern
Winter 2020
Ryerson University magazine
Art Director: Studio Wyse, Editor: Colleen Mellor; Illustrator Andy Rementer
Truth Tellers issue
University of Toronto magazine
Editor: Scott Anderson; Art Direction: Studio Wyse; Photographer: Luis Mora
BEST ART DIRECTION OF A COMPLETE ISSUE / MEILLEURE DIRECTION ARTISTIQUE D’UN NUMÉRO
25 Great Places Waiting to Be Discovered
CAA Magazine
Mya McNulty
Taking care of yourself
University Affairs
Underline Studio, Judith Lacerte
Spring 2020
University of Toronto magazine
Studio Wyse
BEST ISSUE / MEILLEUR NUMÉRO
The Resiliency Issue
Azure
Danny Sinopoli, Cristian Ordóñez, Elizabeth Pagliacolo, Kendra Jackson, Evan Pavka, Vicky Lee, Kari Silver, Anna Lin
The Ultimate Canadian Bucket List
CAA Magazine
Paul Ferriss, Mya McNulty, Claire Cooper, Cindy Lubinc
Doing the Right Thing
Director Journal
Matthew Fortier and Simon Avery
Breaking the Silence
FORUM
Deanne Gage, Giselle Sabatini, Alex Mlynek, Peter Wilmshurst
The Alcohol Issue
Precedent Magazine
Melissa Kluger, Daniel Fish, The Office of Gilbert Li
Pivoting in a Pandemic
The Spark: Business & Innovation Magazine
Kristina Svana, Publisher; Lisa van de Geyn, Content Director & Editorial Consultant; Melanie Marler, Creative Director; Melissa Nowakowski, Senior Writer; Frank Auddino, Advertising & Circulation Director
Back to school?
University Affairs
Léo Charbonneau, Natalie Samson, Tara Siebarth, Pascale Castonguay, Laura Beaulne-Stuebing, Judith Lacerte, Underline Studio
BEST MAGAZINE / MEILLEUR MAGAZINE
For Best Magazine—the program’s most prestigious award—there are three nominees: Esquisses, Pivot, CPA Canada, and University Affairs.
Esquisses
“Esquisses tackled the subject of the pandemic and architecture with a human angle, and their design is always on point.” — NMA Jury
Pivot, CPA Canada
“Pivot was an unexpectedly playful magazine, impressing with its interesting content and well-executed artistic direction. “ — NMA Jury
University Affairs
“It’s not easy to pull off both an airy design and heavy bilingual content—but, University Affairs did it, and they did it well.” — NMA Jury
CROSS-PROGRAMMING CATEGORIES
Nominees in these categories will be announced on May 12, 2021, when the Digital Publishing Awards finalists are revealed.
B2B LEADERSHIP AWARD & BEST PUBLISHER
After careful consideration, our Board of Directors made the decision to postpone awarding these prizes. Rest assured that applications from 2020 will automatically be kept on file and considered for the 2021 awards season. The winner will then be presented, on stage, at the spring 2022 event. This was a difficult decision, but we look forward to awarding these prizes when it is safe for the industry to gather and celebrate.
CREDIT CHANGES & ADDITIONS
If you would like to make any credit changes or additions, please send details to staff@magazine-awards.com with subject line “NMA: B2B Credit Change.” The deadline for credit changes and additions is Monday, May 17, 2021 at midnight ET.
ACKNOWLEDGEMENTS
The National Media Awards Foundation is incredibly grateful for the support of: the Government of Canada, the Ontario Arts Council and Ontario Creates. We are also thankful for the support of CCR Solutions, Cision and Magazines Canada. A special thanks to the team at Studio 141 for once again creating this year’s visual elements, and to Vesselin Stroumsky, for developing the Foundation’s online submissions and judging platforms.
On behalf of everyone who entered this year’s competition, and on behalf of the NMAF team, a sincere thank you to our dedicated roster of volunteer judges.