The National Media Awards Foundation (NMAF) proudly presents the nominees for the 4th annual National Magazine Awards: B2B. Fifty judges generously volunteered their time and expertise for this year’s awards, evaluating entries from 50 trade, association, and professional magazines across Canada. From their evaluations, 90 finalists have emerged across 16 categories, representing the exemplary work of Canadian business-to-business publications in 2021.
The complete list of finalists is below. Winners will be announced via social media — we’re @NMA_B2B (use #NMAB2B22) — on May 26, with Gold winners in creator-focused categories receiving a $500 cash prize. All winners and nominees are also eligible to receive a certificate, while award-winning and nominated magazines are encouraged to use our official winners’ seals to promote their awards.
Top Nominees
Pivot, CPA Canada leads with 14 nominations in various categories, followed by University Affairs with 11 nominations and Queen’s Alumni Review with seven nominations. Other top nominees include University of Toronto Magazine with six nominations and The York University Magazine with five nominations.
Nomination Highlights
- “The Brain Drain,” published in Precedent Magazine, received nominations for Andrew B. Myers in Best Illustration, and Brian Morgan and Rachel Wine in Best Art Direction of a Single Article.
- CIM Magazine has two nominations in Best Feature Article: Trade, for “The Two Sides of the coal story,” by Kelsey Rolfe, and “Diamond versus diamond,” by Carolyn Gruske. Kelsey Rolfe is also nominated in Best News Coverage, for “Regulators to take steps against short selling,” published in CIM Magazine.
- Lindsay Luminoso is nominated three times: twice in Best Feature Article: Trade for “Support the Shape,” published in Canadian Fabricating & Welding and “Breaking down the digital twin,” published in Canadian Metalworking, and also in Best Profile of a Company for “Ready for Restoration,” also published in Canadian Fabricating & Welding.
- The Queen’s Alumni Review has two nominations in the Best Art Direction of a Complete Issue category for their Spring 2021 issue, art directed by Studio Wyse, and their Fall 2021 issue, art directed by Wendy Treverton.
- For designing and art directing University Affairs, Judith Lacerte and Underline Studio have seven nominations across the following categories: Art Direction of a Complete Issue, Best Cover, Best Illustration, Best Issue, and three nominations in the Best Art Direction: Single or Opening Spread category.
- The November-December 2021 issue of University Affairs has three nominations: Best Cover, Best Art Direction of a Complete Issue, and Best Issue.
- Profession Santé has two nominations in the Best News Coverage category for “COVID-19, un an après – Tous ensemble,” by Justine Montminy, and “Un Québec autosuffisant en santé,” by Mathieu Ste-Marie.
- Deirdre Kelly is nominated twice, for “The Magic of Mushrooms,” in Best Feature Article: Trade and “That Funny Lady,” in Best Profile of a Person, both published in The York University Magazine.
Awards Presented to the Creator / Catégories Individuelles
Best Column or Regularly Featured Department / Meilleure chronique ou rubrique
An Executor’s Life
Advisor’s Edge
Rudy Mezzetta
PEOPLE
Canadian Grocer
Carolyn Cooper, Danny Kucharsky, Andrea Yu
Contributors: Shellee Fitzgerald, editor-in-chief; Carol Neshevich, managing editor; Josephine Woertman, art director
The Current
CIM Magazine
Robert Hiltz, Mehanaz Yakub, Alexandra Lopez-Pacheco
Contributors: Ryan Bergen, editor-in-chief; Carolyn Gruske, section editor
Picture This: Yurt Alert; Armed and Ready; Partners in Craft
Pivot, CPA Canada
Dave Zarum, Liza Agrba, Scott Messenger
Contributors: Paul Ferriss, handling editor; Dave Zarum, handling editor
Best Profile of a Company / Meilleur profile d’un enterprise
Ready For Restoration
Canadian Fabricating & Welding
Lindsay Luminoso
Saving Hospitality
Foodservice and Hospitality
Rosanna Caira
Stand and Deliver
Pivot, CPA Canada
Sarah Liss
Contributor: Emily Landau, handling editor
Best Profile of a Person / Meilleur portrait
Representing elderly in court and beyond
Canadian Lawyer
Tim Wilbur, editor-in-chief
Dr. Alika Lafontaine reimagines the narrative of medicine
CMAJ
Wendy Glauser
Contributor: Lauren Vogel, editor
Érick Rivard, architecte du quotidien
Esquisses
Anne-Marie Tremblay
Contributors: Anne-Hélène Dupont, rédactrice en chef; Jessica Dostie, rédactrice en chef adjointe; Christine Lanthier, éditrice
Man with a Vision
FORUM
Kira Vermond
Contributor: Deanne Gage, editor
The Playmaker
Pivot, CPA Canada
Dave Zarum
Contributor: Paul Ferriss, handling editor
That Funny Lady: CBC’s Baroness von Sketch Show star Aurora Browne has the last laugh
The York University Magazine
Deirdre Kelly
Contributor: James Nixon, art director
Best Feature Article: Trade / Meilleur article de fond : commercial
Constructing a Brighter Future
Aboriginal Business Report
Andrew Snook
Support the Shape
Canadian Fabricating & Welding
Lindsay Luminoso
E-commerce in pandemic times
Canadian Food Business
Jana Manolakos
Contributor: Popi Bowman, editor
Breaking down the digital twin
Canadian Metalworking
Lindsay Luminoso
Using tailings to get to net zero
Canadian Mining Journal
Alisha Hiyate
The two sides of the coal story
CIM Magazine
Kelsey Rolfe
Contributors: Ryan Bergen, editor-in-chief; Carolyn Gruske, section editor; Dawn Fraser, graphic designer
Diamond versus diamond
CIM Magazine
Carolyn Gruske
Third-Party Delivery
Foodservice and Hospitality
Jessica Huras
The Big Quit
Strategy Magazine
Justin Crann
Contributor: Jennifer Horn, content director, editor
The Magic of Mushrooms
The York University Magazine
Deirdre Kelly
Contributor: James Nixon, art director
Best Feature Article: Professional / Meilleur article de fond : professionnel
Community Ties
Azure
Stefan Novakovic, Tura Cousins Wilson
Confronting the Very Real Threat of Inflation
ICD Director Journal
Barrie McKenna
Eyes on the Prize
Pivot, CPA Canada
John Lorinc
Contributor: Paul Ferriss, handling editor
La pharmacie communautaire de demain
Profession Santé
Mathieu Ste-Marie
Collaborateurs : Dino Peressini, directeur artistique; Christian Leduc, rédacteur en chef
Apprendre à vivre avec ses erreurs
Profession Santé
Geoffrey Dirat
Collaborateurs: Dino Peressini, directeur artistique; Christian Leduc, rédacteur en chef; Anne Hébert, rédactrice en chef adjointe; Sébastien Thibault, illustrateur
Flora Feminista: Women in the Plant World Are Breaking Ground
The York University Magazine
Alanna Mitchell
Contributors: Deirdre Kelly, assigning and handling editor; James Nixon, art director
Addressing anti-black racism
University Affairs
Tayo Bero
Where truth and reconciliation stand at Canadian universities
University Affairs
Ian Munroe
Best News Coverage / Meilleure couverture de l’actualité
The Next Course
Azure
Elizabeth Pagliacolo
Regulators to take steps against short selling
CIM Magazine
Kelsey Rolfe
Contributors: Ryan Bergen, editor-in-chief; Matthew Parizot, section editor
The Breaking Point
Pivot, CPA Canada
Lauren McKeon
Contributor: Emily Landau, handling editor
COVID-19, un an après — Tous ensemble
Profession Santé
Justine Montminy
Collaborateurs : Christian Leduc, rédacteur en chef; Dino Peressini, directeur artistique; Francis Vachon, photographe
Un Québec autosuffisant en santé
Profession Santé
Mathieu Ste-Marie
Collaborateurs : Christian Leduc, rédacteur en chef; Dino Peressini, directeur artistique; Anne Hébert, rédactrice en chef adjointe
Call the midwife, get on a waitlist
University Affairs
Laura Beaulne-Stuebing
Contributor: Léo Charbonneau, editor
Best How-To Article or Series of Articles / Meilleure article ou meilleure série d’articles de conseils pratiques
Prevention in Practice: Improving preventive screening with Indigenous peoples
Canadian Family Physician
Dr. Pascale Breault, Dr. Jessie Nault, Dr. Michèle Audette, Sandro Échaquan, Jolianne Ottawa, Olga Szafran, Dr. Neil R. Bell, Dr. James A. Dickinson, Dr. Roland Grad, Dr. Guylène Thériault, Dr. Harminder Singh, Earle Waugh
CEO of Bolt Logistics unpacks the strategy behind the fleet’s drive into electrification
Electric Autonomy Canada
Jasmin Legatos
Moving Up and Moving On; Knowing the Fine Print
FORUM
Alison MacAlpine, Jamie Golombek, Debbie Pearl-Weinberg
Contributor: Deanne Gage, editor
Call to Action – Mark Carney at COP26
Pivot, CPA Canada
Heather Whyte, Tobin Lambie, Michael Massoud
Contributor: Douglas Dunlop, handling editor
Best Series of Articles / Meilleure série d’articles
Third Rail Series: The toxic power dynamics of gaslighting in medicine, I’m a GP, How do we know what we know?
Canadian Family Physician
Sarah Fraser, Dr. Adam Sandell, Dr. Arundhati Dhara
Patient partnership series
CMAJ
Diana Duong, Abigail Cukier
Contributor: Lauren Vogel, editor
Take Two
Foodservice and Hospitality
Amy Bostock, Danielle Schalk
The Future of Cities; How we move; Where we work; The rise of biophilic design; Where we live; What we do;
Pivot, CPA Canada
Joe Berridge, Jason Kirby
Contributor: Dave Zarum, handling editor
The virtual health care pivot series
The Medical Post
Louise Leger, Abigail Cukier, Kylie Taggart
Contributor: Colin Leslie, handling editor
University Affairs covers EDI
University Affairs
Laura Beaulne-Stuebing, Kelly Boutsalis, Julie Cafley
Contributor: Ian Munroe, editor
Best Photograph / Meilleure photographie
Peace of Heart
Canadian Family Physician
Cyrus McEachern
Contributor: Eva Markvoort
Unplugged
Pivot, CPA Canada
Rodolphe Beaulieu
Contributor: Daniel Neuhaus, director of photography
Getting Covid’s Number
Queen’s Alumni Review
Jennifer Roberts
The Big Shift
The York University Magazine
Chris Robinson
Contributors: James Nixon, art director; Deirdre Kelly, editor
Portrait of Prof. Mark V. Campbell
University of Toronto Magazine
Wade Hudson
Contributors: Della Rollins, photo editor; Vanessa Wyse, art director
Portrait of Prof. Keisuke Fukuda
University of Toronto Magazine
Kate Dockeray
Contributors: Della Rollins, photo editor; Vanessa Wyse, art director
Best Illustration / Meilleure illustration
The Brain Drain
Precedent Magazine
Andrew B. Myers
Contributors: Brian Morgan, art director; Rachel Wine, art director
Therapy goes digital
University Affairs
Alain Pilon
Contributors: Underline Studio; Judith Lacerte, senior designer
Seeds of Bravery
University of Toronto Magazine
Grace J. Kim
Contributor: Vanessa Wyse, art director
Awards Presented to the Magazine / Catégories Éditoriales
Best Editorial / Meilleur éditorial
One Year Later
Advisor’s Edge
Melissa Shin, editorial director
Editorial: Climate change is a health issue
Canadian Family Physician
Dr. Sarah Fraser, editorial fellow
Le temps qu’il faut
Esquisses
Pierre Corriveau, architecte, président de l’Ordre des architectes du Québec
Accounting for the Natural World
Pivot, CPA Canada
Gord Beal
Best Art Direction: Single Article or Opening Spread / Meilleure direction artistique : article ou double-page d’ouverture
Un laboratoire secret tiré de l’oubli
Affaires universitaires
Underline Studio, Judith Lacerte
Collaborateur : Pascale Castonguay, rédactrice/réviseure francophone
The Future of Cities
Pivot, CPA Canada
Adam Cholewa
The Brain Drain
Precedent Magazine
Brian Morgan, Rachel Wine
Five on the Rise
Queen’s Alumni Review
Studio Wyse
Contributors: Ty Burke, writer; May Truong, photographer
Threads of History
Queen’s Alumni Review
Wendy Treverton
Contributors: Jessica Bushey, photographer; Jana Chytilova, photographer; Patrick Langston, writer
Beneath the surface
University Affairs
Underline Studio, Judith Lacerte
Weaving Indigenous and western knowledge
University Affairs
Underline Studio, Judith Lacerte
Best Cover / Meilleure page couverture
Stage Fright
Pivot, CPA Canada
Adam Cholewa, art director
Follow the Money
Pivot, CPA Canada
Adam Cholewa, art director
International Contributor: Noma Bar, illustration
Things We’ve Learned
Ryerson University Magazine
Studio Wyse, art direction; Lucinda Wallace, designer; Ty Dale, illustrator; Colleen Mellor, editor
November-December 2021
University Affairs
Underline Studio; Judith Lacerte, senior designer
The Miracle of Insulin, Autumn 2021
University of Toronto Magazine
Scott Anderson, Andrea Ucini, Vanessa Wyse
Spring/Summer 2021
Wood Design & Building
Sharon MacIntosh, art director; Popi Bowman, editor
Best Art Direction of a Complete Issue / Meilleure direction artistique d’un numéro
Fall 2021
Queen’s Alumni Review
Wendy Treverton
Spring 2021
Queen’s Alumni Review
Studio Wyse
November-December 2021
University Affairs
Underline Studio, Judith Lacerte
Autumn 2021 issue
University of Toronto Magazine
Vanessa Wyse
Best Issue / Meilleure numéro
March/April 2021 issue
Azure
Contributors: Kendra Jackson, Stefan Novakovic, Elizabeth Pagliacolo, Evan Pavka, Danny Sinopoli
Automne 2021 — Perspectives autochtones
Esquisses
Collaborateurs : Jean-Nicolas Bouchard, membre du comité de rédaction; Chantal Grisé, membre du comité de rédaction; Joanne Parent, membre du comité de rédaction; Ange Sauvage, membre du comité de rédaction; Christine Lanthier, éditrice; Anne-Hélène Dupont (37e AVENUE), rédactrice en chef; Jessica Dostie (37e AVENUE), rédactrice en chef adjointe; Steve Proulx (37e AVENUE), conseiller à la rédaction; Maya Cousineau Mollen, collaboratrice et conseillère, Premières Nations et Inuit; Christine Dufresne, réviseure; Stéphanie Lessard (37e AVENUE), correctrice d’épreuves; Amélie Beaulieu (Kokonut design), conceptrice graphique; Cathy Beauséjour, collaboratrice; Nahka Bertrand, collaboratrice; Mario Cloutier, collaborateur; Maude Hallé Saint-Cyr, collaboratrice; Me Cassandra Iorio, collaboratrice; Sylvie Lemieux, collaboratrice; Valérie Levée, collaboratrice; Me Samuel Massicotte, collaborateur; Marie-Eve Schaffer, collaboratrice; Fabienne Théoret Jerome, illustratrice; Jean-François Venne, collaborateur
Judgment Day
ICD Director Journal
Contributors: Simon Avery, Matthew Fortier, Heather Wilson, Prasanthi Vasanthakumar
Call to Action
Pivot, CPA Canada
Contributors: Pivot and CPA Canada Team
Spring 2021
Queen’s Alumni Review
Contributors: Studio Wyse; Alex Beshara, Ruth Dunley, Wendy Treverton, Queen’s Alumni Review editorial team
The How-To Issue
The Medical Post
Contributors: Colin Leslie, editor-in-chief; Abigail Cukier, writer; Louise Leger, writer; Kylie Taggart, writer; Nancy Peterman, creative director; Josephine Woertman, art director
Cannabis
The Spark: Business & Innovation Magazine
Contributors: Kristina Svana, publisher; Lisa van de Geyn, content director & editorial consultant; Melanie Marler, creative director; Sunday Lek, senior designer; Melissa Nowakowski, senior writer; Kailee Somers, writer; Martha Beach, researcher
Summer 2021 — The Big Shift
The York University Magazine
Contributors: Deirdre Kelly, editor; James Nixon, art director
November-December 2021
University Affairs
Contributors: Ian Munroe, editor; Tara Siebarth, web editor; Pascale Castonguay, French writer/reviser; Judith Lacerte, senior designer; Underline Studio
Autumn 2021 issue
University of Toronto Magazine
Contributors: Scott Anderson, Franziska Barczyck, Cole Burston, Don Campbell, Jorian Charlton, Sally Choi, Matthew DiMera, Liz Do, Kate Dockeray, Megan Easton, Rebecca Gao, Remi Geoffroi, Meric Gertler, Johnny Guatto, Nick Iwanyshyn, Marcia Kaye, Jenna King, Patricia Lonergan, Nickita Longman, Cynthia Macdonald, Gilbert Ndikubwayezu, Sam Pierre, Cody Punter, Ali Raza, Enzo Rodriguez, Della Rollins, David Sparshott, Alice Taylor, Andrea Ucini, Vanessa Wyse, Andrea Yu
Best Magazine / Meilleur magazine
For the most prestigious award of the NMA: B2B program, our judges have selected three finalists:
Pivot, CPA Canada
Attractive, interesting, and expertly designed, Pivot excels in captivating its audience from cover to cover.
NMA: B2B Jury
The Medical Post
Simple, yet well-designed, The Medical Post stands out with its engaging content and human-focused, no-nonsense approach to practice management.
NMA: B2B Jury
Queen’s Alumni Review
There is much to admire and imitate in Queen’s Alumni Review. The well-written articles complement its design, which shines on its own while contributing to an easy and engaging reading experience.
NMA: B2B Jury
This is Pivot’s fourth consecutive nomination for Best Magazine. The Medical Post was previously a finalist in this category at the inaugural National Magazine Awards: B2B in 2019. This is the first-ever Best Magazine nod for Queen’s Alumni Review.
B2B Leadership Award & Best Publisher
After careful consideration, we have made the difficult decision to once again postpone awarding these prizes. All applications for these awards from 2020 and 2021 will be kept on file for consideration, and we look forward to celebrating the winners at next year’s awards.
Credit Changes & Additions
To request any changes, corrections, or additions, please send details to staff@magazine-awards.com with “NMA: B2B Credit Change” in the subject line. The deadline for credit changes and additions is May 6.
Acknowledgements
The NMAF gratefully acknowledges its government funders: the Government of Canada, the Ontario Arts Council, and Ontario Creates. Special thanks also to Hannah Browne and the team at Studio 141 for providing all the original visual elements of this year’s awards, and to Vesselin Stroumsky for developing the Foundation’s online submissions and judging platforms.