2025 Nominees

The National Media Awards Foundation (NMAF) is pleased to announce the nominees for the 7th annual National Magazine Awards: B2B. With sincere thanks to our judges, who dedicated their time and expertise to evaluate hundreds of submissions, more than 100 exceptional finalists have been selected. These finalists highlight the outstanding work and accomplishments of Canadian trade, professional, and alumni association publications in 2024.


Awards Luncheon 🎉


The National Media Awards Foundation congratulates this year’s recipient of the B2B Leadership Award, Nino Di Cara. This award recognizes outstanding career achievement in B2B media and is the highest individual honour the National Magazine Awards: B2B can bestow. Learn more.


Credit Changes

To request any changes, corrections, or additions, please send details to our team at staff@magazine-awards.com with “NMA: B2B Credit Change” in the subject line. The deadline for credit changes is May 2, 2025.


Top Nominees

Pivot leads the 2025 National Magazine Awards: B2B with an impressive 20 nominations across a wide range of categories, including Best Magazine and Best Editorial Package. Western Alumni Magazine follows with 10 nominations, recognized for its strong design, editorial depth, and alumni engagement. University Affairs / Affaires universitaires earned nine nominations, reflecting its excellence in bilingual journalism, digital innovation, and coverage of the higher education sector. Other top nominees include AZURE and The Medical Post, with five nominations each; Canadian Grocer, CIM Magazine, Precedent Magazine, and University of Toronto Magazine, with four nominations each; and Benefits Canada, Convenience Store News Canada, Indiescreen, and Profession Santé, with three nominations each.


Nominee Highlights


Best Editorial, Column, or Regularly Featured Department / Meilleur éditorial, chronique, ou rubrique régulière

People – who you need to know
Canadian Grocer
Writer: Andrea Yu
Contributors: Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor


Mining and mental health
CIM Magazine
Writers: Mackenzie Patterson, Tijana Mitrovic
Contributors: Ryan Bergen; Silvia Pikal


Editorial: Access to Health Care
CMAJ (Canadian Medical Association Journal)
Writers: Catherine Varner, Andrew Boozary, Andreas Laupacis, and Keerat Grewal
Contributor: Kirsten Patrick, editor-in-chief


Purpose Driver
Pivot
Writers: Liza Agrba, Ali Amad
Contributors: Paul Ferriss, editor; Alex Correa, editor


The Brass Tax
Pivot
Writers: John Oakey, Carol Bethune
Contributor: Paul Ferriss, editor


Candid career advice
Precedent Magazine
Writer: Daniel Fish


Faces of Flight
Skies Magazine
Writer: Ben Forrest


Law column
The Medical Post
Writer: Bill Rogers

Best Profile of a Company / Meilleur profil d’un énterprise

Fortis: Powering Up
Atlantic Business Magazine
Writer: Ashley Fitzpatrick
Contributors: Dawn Chafe, story editor and executive editor; Carolyn Greene, art direction


Starting small, thinking big
Canadian Fabricating & Welding Magazine
Writer: Lindsay Luminoso


Surviving and thriving: Audreys Books celebrates half a century of bookselling
Canadian Independent Publishers
Writer: Andrew Snook


Shaping the power generation sector
Canadian Metalworking Magazine
Writer: Lindsay Luminoso


A Hidden Gem
Convenience Store News Canada
Writer: Michelle Warren


The 184-year-old start-up
Pivot
Writer: Rob Csernyik
Contributors: Paul Ferriss, editor; Alex Correa, editor

Best Profile of a Person / Meilleur Portrait

Mister MacKay-Lyons’s Neighbourhood
AZURE
Writer: Elizabeth Pagliacolo
Contributor: Cristian Ordoñez, art direction


The Chief (flexible) Officers
Pivot
Writer: Liza Agrba
Contributors: Paul Ferriss, editor; Alex Correa, editor


Score Keepers
Pivot
Writer: Liza Agrba
Contributors: Paul Ferriss, editor; Alex Correa, editor

Best Feature Article: Trade / Meilleur article de fond : commercial

Language Barrier
AZURE
Writer: Sydney Shilling
Contributors: Brian Wong, art director; Jeannie Phan, illustrator


The Second Coming
AZURE
Writer: Stefan Novakovic


PFAS: Let’s talk about it
Fire Fighting in Canada
Writer: Laura Aiken


Best Feature Article: Professional / Meilleur article de fond : professionnel

Tech’s Deep Dive
Douglas
Writer: Emily Edwards
Contributors Joanne Sasvari, editor; Kelly Hamilton, lead graphic designer



Discipline: la hantise des cliniciens
Profession Santé
Auteur : Geoffrey Dirat
Collaborateurs : Christian Leduc, rédacteur en chef; Anne Hébert, rédactrice en chef adjointe; Dino Peressini, directeur artistique


Easing ED overwhelm
The Medical Post
Writer: Louise Leger


All Saints: UTS alumni altruism touches the heart of our city
The Root, the UTS Alumni Magazine
Writer: Kimberley Fehr, The Root managing editor/UTS senior writer
Contributors: Martha Drake, publisher/executive director, advancement; Kevin Cockburn, designer PageWave Graphics; Dahlia Katz, photographer; Morgan Ring and David Haisell, proofreaders


Enough: A systemic crisis calls for radical change
Western Alumni Magazine
Writer: Megan Stacey


Could we learn to stop worrying and love nuclear energy?
Western Alumni Magazine
Writer: Jeff Renaud
Contributors: Darryl Lahteenmaa, Gotham Studios, and Steven Anderson, artwork

Best News Coverage / Meilleure couverture de l’actualité

Regards croisés sur les campements propalestiniens
Affaires universitaires
Auteur : Jean-François Venne



Generative AI in law: The good, the bad and the ugly
National magazine
Writer: Julie Sobowale


Grocery Wars
Pivot
Writer: Andrew Raven
Contributors: Paul Ferriss, editor; Alex Correa, editor


The Minden Gross castaways
Precedent Magazine
Writer: Daniel Fish


Jusqu’oĂą peut aller le marketing pharmaceutique ?
Profession Santé
Autrice : AnaĂŻs Bouitcha, journaliste
Collaborateurs : Christian Leduc, rédacteur en chef; Anne Hébert, rédactrice en chef adjointe; Dino Peressini, directeur artistique


AI scribes roll out
The Medical Post
Writer: Colin Leslie

Best How-To Article or Series of Articles / Meilleur article ou meilleure série d’articles de conseils pratiques

When Things Go Very, Very Wrong: How to manage reputation and crisis communications in a split-second world
Douglas
Writer: Robyn Quinn
Contributors: Joanne Sasvari, editor; Kelly Hamilton, lead graphic designer


Tricks of the Trade
Pivot
Writer: Lisa van de Geyn
Contributors: Paul Ferriss, editor; Alex Correa, editor



Clinic
The Medical Post
Writer: Kylie Taggart

Best Series of Articles / Meilleure série d’articles

Ontario Science Centre closure: an analysis
Canadian Architect
Writer: Elsa Lam


Generation Next Thinking
Canadian Grocer
Writer: Rebecca Harris
Contributors: Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor 


Environmental monitoring series
CIM Magazine
Writers: Lynn Greiner; Trish Saywell; Mehanaz Yakub
Contributors: Ryan Bergen, Ailbhe Goodbody


Regional Report
Foodservice and Hospitality Magazine
Writer: Laura Pratt


Innovation in the Spotlight
Pivot
Writers: Coleman Molnar, Alyssa Schwartz, Colman Molnar, Ali Amad, and Liza Agrba
Contributors: Paul Ferriss, editor; Alex Correa, editor


International Students: Feature Series
University Affairs
Writers: Moira MacDonald, Mohamed Berrada
Contributors: Katrin Emery, illustrator; Maya Schultz, illustrator; Cornelia Li, illustrator; Edward Thomas Swan, art director; Daniel Halton, editor

Best Photograph / Meilleure photographie

Mission Critical
Pivot
Photographer: Johnny C.Y. Lam
Contributors: Adam Cholewa, senior art director; Dan Parsons, art director


A Day in the Life
University Affairs
Photographer: Selena-Phillips Boyle
Contributor: Edward Thomas Swan, art director


True Believer
Up Here Business Magazine
Photographer: Pat Kane

Best Illustration / Meilleure illustration

Trump’s back. Is Canada ready?
Director Journal
Illustrator: Pete Ryan
Contributor: Philina Chan, art director


Nothing But Net Zero
Pivot
Illustrator: Sébastien Thibault
Contributors: Adam Cholewa, senior art director; Dan Parsons, art director


Tricks of the Trade
Pivot
Illustrator: Cindy Lubinic
Contributor: Adam Cholewa, senior art director


The Minden Gross castaways
Precedent Magazine
Illustrator: Sébastien Thibault


Alarm Call: What the birds are telling us about climate change

Western Alumni Magazine
Illustrator: Melinda Josie
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor

Best Special Report / Meilleur reportage spécial

Shoppers Speak Up
Canadian Grocer
Writer: Shellee Fitzgerald
Contributors: Kristin Laird, managing editor; Jackie Shipley, art director


2024 C-store IQ National Shopper Study
Convenience Store News Canada + OCTANE
Writer: Michelle Warren
Contributors: Jackie Shipley, art director; Beth Brickel, VP, research, EnsembleIQ


Best Art Direction of a Single Article or Opening Spread / Meilleure direction artistique d’un article ou double page d’ouverture

Northern Justice
Indiescreen
Contributors: Andrew Addison, editor; Kyle Schruder RGD, creative direction, Mel Conquer, design, Carly Williams, Account Manager 


Grocery Wars
Pivot
Contributors: Dan Parsons, art director; Adam Cholewa, senior art director



AI Everywhere
University of Toronto Magazine
Contributors: Vanessa Wyse, creative director; Scott Anderson, editor; Seba Cestaro, illustrator; Risto Avramovski, illustrator; Duane Cole, photographer


Let’s Chat About ChatGPT
Voyageur
Contributors: Vanessa Wyse, creative director; Hannah Browne, senior designer; Liz Gorman & Kris Ward, editors


Plastics: The good, the bad and the ugly
Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor; Jeff Renaud, writer; Paul Weeks, photographer

Best Topical Feature: Climate Change / Meilleur reportage thématique : changement climatique 

This Canadian city is finding rare earth minerals needed for the green transition through recycling
Corporate Knights/Climate Home
Writer: Chris Arsenault
Contributor: Ian Willms, photos and video

The Sewage Solution
Engineering Dimensions
Writer: Natalya Anderson
Contributor: Nicole Axworthy, editor

Le carbone intrinsèque, ça compte !
Esquisses
Autrices : Valérie Levée et Christine Lanthier

Nothing But Net Zero
Pivot
Writer: John Lorinc
Contributors: Paul Ferriss, editor; Alex Correa, editor; Taryn Abate, consultant; Oujala Motala, consultant

Best DEI Reporting / Meilleure reportage DÉI

Moving Towards an Inclusive Future
Benefits Canada
Writer: Sadie Janes


Leveraging international talent
CIM Magazine
Writer: Alice Martin
Contributors: Silvia Pikal, Ryan Bergen


People First
Convenience Store News Canada
Writer: Chris Daniels
Contributor: Michelle Warren, editor; Jackie Shipley, art director


Call and Response
Pivot
Writer: Charnel Anderson
Contributors: Paul Ferriss, editor; Alex Correa, editor


ĂŠtes-vous vraiment inclusif.ve ?
Profession Santé
Auteurs : AnaĂŻs Bouitcha et Geoffrey Dirat, journalistes
Collaborateurs: Christian Leduc, rédacteur en chef; Anne Hébert, rédactrice en chef adjointe; Dino Peressini, directeur artistique

Best Cover / Meilleure page couverture

All Systems Go
Canadian Grocer
Contributors: Jackie Shipley, art director; Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor


Indiescreen 2025: The role of a producer
Indiescreen
Contributors: Andrew Addison, editor; Kyle Schruder RGD, creative direction; Daniel Ehrenworth, photography, Carly Williams, Account Manager 


On The Front Lines
Pivot
Contributors: Adam Cholewa, senior art director; Dan Parsons, art director



Alarm Call: What the birds are telling us about climate change

Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor; Melinda Josie, illustrator; Kurt Kleiner, writer

Best Art Direction of a Complete Issue / Meilleur direction artistique d’un numéro

March/April 2024
AZURE
Contributors: Elizabeth Pagliacolo, editor; Brian Wong, art director; Kendra Jackson, deputy editor; Eric Mutrie, Stefan Novakovic, senior editors; Sydney Shilling, associate editor; Sophie Sobol, editorial assistant; Conner Palomba, senior digital designer; Tori Rapp, junior designer; David Dick-Agnew, copy editor


Issue 42: Living Ahead of the Curve
Experience
Contributors: Douglas Coupland, Canadian artist; Guillaume Plisson, photographer; Anna Minzhulina, art director; Anna Minzhulina, design


Supply Crunch: Fall 2024
Pivot

Contributors: Adam Cholewa, senior art director; Dan Parsons, art director; Paul Ferriss, editor; Alex Correa, editor; Cassandre Cadieux, managing editor; Douglas Dunlop, publisher


On The Front Lines: Winter 2024
Pivot
Contributors: Adam Cholewa, senior art director; Dan Parsons, art director; Paul Ferriss, editor; Alex Correa, editor; Cassandre Cadieux, managing editor; Douglas Dunlop, publisher


November–December 2024
University Affaires / Affaires universitaires
Contributor: Edward Swan, art director


Spring 2024: AI Everywhere
University of Toronto Magazine
Contributors: Vanessa Wyse, creative director, Studio Wyse; Lucinda Wallace, associate creative director, Studio Wyse; Hannah Browne, senior designer, Studio Wyse

Alarm Call: What the birds are telling us about climate change

Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor

Best Podcast / Meilleur balado

Campus Ă  la lune
Affaires universitaires
Collaborateurs : Mohamed Berrada, producteur/rédacteur en chef adjoint francophone, Affaires universitaires


Franchise Canada Chats
Franchise Canada
Contributor: Daniel McIntosh, Content Producer


The Academic Issue
University Affairs
Contributors: Kate Kenyon, producer/digital content creator, University Affairs; Mike Felhaber, audio producer, FEL Creative

Best Editorial Newsletter / Meilleure infolettre éditoriale

CIM Magazine Weekly Recap
CIM Magazine
Contributors: Ashley Fish-Robertson, Silvia Pikal, Ailbhe Goodbody, Ryan Bergen, Michele Beacom


Environmental Science & Engineering Magazine eNewsletter
Environmental Science & Engineering Magazine
Contributors: David Nesseth, Peter Davey


Franchise Canada E-News
Franchise Canada
Contributor: Daniel McIntosh, content producer

Best Editorial Package / Meilleur dossier thématique

Humber River Health magazine
Contributors: Bryan Borzykowski, Glynis Ratcliffe, Mark Brown, Erik Mohr, Megan Drummond, Marikha Saira Christina Kim


Grocery Wars
Pivot
Contributors: Andrew Raven, writer; Emily Johnson, consultant; Sylvain Charlebois, consultant; Richard Baker, consultant; David-Alexandre Brassard, consultant; Farhana Janmohamed, consultant; Paul Ferriss, editor; Alex Correa, editor; Adam Cholewa, senior art director; Dan Parsons, art director; Cassandre Cadieux, managing editor; Douglas Dunlop, publisher


The Saving Time Issue
The Medical Post
Contributors: Kylie Taggart, Louise Leger, Abigail Cukier, Dr. Ginevra Mills


AI Everywhere
University of Toronto Magazine
Contributors: Scott Anderson, editor; Vanessa Wyse, creative director, Studio Wyse; Hannah Browne, senior designer, Studio Wyse; Lucinda Wallace, associate creative director, Studio Wyse; Seba Cestaro, illustrator; Risto Avramovski, illustrator; Cynthia Macdonald, writer; Dan Falk, writer; Kurt Kleiner, writer; Adina Bresge, writer

Best Issue / Meilleure numéro

November/December 2024
AZURE
Contributors: Elizabeth Pagliacolo, editor; Brian Wong, art director; Kendra Jackson, deputy editor; Eric Mutrie, Stefan Novakovic, senior editor; Sydney Shilling, associate editor; Sophie Sobol, editorial assistant; Conner Palomba, senior digital designer; Tori Rapp, junior designer; David Dick-Agnew, copy editor


Humber River Health magazine
Contributors: Bryan Borzykowski, Glynis Ratcliffe, Mark Brown, Erik Mohr, Megan Drummond, Marikha Saira, Christina Kim


Indiescreen 2025
Contributors: Andrew Addison, editor-in-chief; Gamiela Fereg, contributing editor; Lisa Svadjian, contributor and copy editor; Kyle Schruder RGD, creative direction; Daniel Ehrenworth, cover photography; Raila Gutman, Tracy Holloway, Jakub Jasinski, Tracey Friesen, Kristi Alexandra, contributors, Carly Williams, Account Manager 


On The Front Lines: Winter 2024
Pivot
Contributors: Paul Ferriss, editor; Adam Cholewa, senior art director; Alex Correa, editor; Dan Parsons, art director; Cassandre Cadieux, managing editor; Douglas Dunlop, publisher


September-October 2024
University Affairs / Affaires universitaires
Contributors: Deborah Morrison, publisher; Daniel Halton, editor; Tara Siebarth, deputy editor; Edward Thomas Swan, art director; Hannah Liddle, assistant editor; Kate Kenyon, digital content creator; Mohamed Berrada, francophone associate editor; Marie-Lou Bernatchez, francophone journalist


Alarm Call: What the birds are telling us about climate changeWestern Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor


Enough: A systemic crisis calls for radical change

Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor

Best Website / Meilleur site Web

Precedent Magazine
Contributors: Melissa Kluger, publisher; Daniel Fish, editor


University Affairs / Affaires universitaires
Contributors: Deborah Morrison, publisher; Daniel Halton, editor; Tara Siebarth, deputy editor; Edward Thomas Swan, art director; Hannah Liddle, assistant editor; Kate Kenyon, digital content creator; Mohamed Berrada, francophone associate editor; Marie-Lou Bernatchez, francophone journalist; Rain Digital


University of Toronto Magazine
Contributors: Scott Anderson, editor; Sally Choi, administrative and editorial coordinator; Vanessa Wyse, creative director


Western Alumni Magazine
Contributors: Western University, Raj Grainger, Matthew Warland

Best Brand / Meilleure marque

This longstanding brand has effectively embedded itself with its core audience across all media platforms as well as offering branded events, awards and important industry research. With four million page views, eight published issues, daily e-newsletters and numerous in-person and virtual events, the Benefits Canada brand is front and centre with Canada’s HR, benefits and pension investment managers and thought leaders.

— NMA: B2B Jury

Pharmacy Practice + Business demonstrated impressive brand engagement with its audience through a vast array of services, resources and community-building activities. From time-saving resources for clinicians to an awards program and continuing education, the Pharmacy Practice + Business brand delivered.

— NMA: B2B Jury

The University Affairs / Affaires universitaires brand delivers a bold design, engaging its growing print magazine distribution, web presence and e-newsletters to its core audience, with all content available in both French and English. Podcasts and YouTube videos further engage its core audience in the important matters concerning Canada’s universities.

— NMA: B2B Jury
Best Magazine / Meilleur magazine

Nations, the Indigenous Tourism Association of Canada’s annual lifestyle magazine, is a celebration of Indigenous tourism experiences across the country, standing out for its inspiring and spectacular design. From stunning spreads of Canada’s diverse landscapes to spotlighting individuals making their mark on an international level, Nations does an incredible job of immersing the reader in everything Indigenous tourism has to offer. Not only does it serve as a comprehensive guide to get your adventures started, but its educational storytelling sheds light on Canada’s history, its Indigenous cultures, and how we can all support Indigenous tourism professionals and businesses.

— NMA: B2B Jury

Pivot stands out for its in-depth, CPA-focused reporting on the key business issues shaping the profession today. As Pamela Steer, President and CEO of CPA Canada, wrote in her Fall 2024 letter: “the world needs more CPAs.” Pivot does more than just provide a clear landscape of what’s impacting the industry — it highlights the joys and importance of being a CPA and all the ways these professionals contribute to our country.

— NMA: B2B Jury

Western Alumni Magazine stands out with its compelling storytelling, innovative design, and deep engagement with its readership. The magazine celebrates Western University’s global impact while setting a new standard for alumni publications — blending modern, creative design with meaningful on-campus reporting that redefines what an alumni magazine can be.

— NMA: B2B Jury

Acknowledgements

The NMAF gratefully acknowledges its government funders: the Government of Canada, the Ontario Arts Council, and Ontario Creates.

A special thank you to Creative Director Erik Mohr, Graphic Designer Christina Kim, and their team at Made by Emblem, who created this year’s stunning visuals.


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