Categories

Entry fees are $135 each plus HST. The early bird fee is $125 each plus HST. 

The Early Bird rate offer ends on January 8, 2021, and the final online submission deadline is  January 18, 2021.


Awards Presented to the Creator (with a $500 cash prize)

1. Best Column or Regularly Featured Department

Three examples of a single, regularly appearing department or column from three different issues.

2. Best Profile of a Company

Any article offering readers insight into the operational practices of a company, organization or trade/professional group.

3. Best Profile of a Person

Any article offering readers insight into the leadership of an individual who has made an impact in his/her company, industry, trade or profession.

4. Best Feature Article: Trade

Any in-depth feature dealing with subjects, events or developments of importance to a trade publication’s readers and industry.

5. Best Feature Article: Professional

Any in-depth feature dealing with subjects, events or developments of importance to a professional publication’s readers and industry.

6. Best News Coverage

Any article offering readers timely information and background of an important news event affecting the marketplace served by the publication.

7. Best How-To Article or Series of Articles

Any article informing readers how to do their jobs better, more efficiently or more productively.

8. Best Series of Articles

Any collection of articles (maximum 3) on a single related topic or subject.

9. Best Photograph

Any original photograph by a Canadian photographer, commissioned by the publication.

10. Best Illustration

Any original illustration or series of illustrations accompanying a single article (including cover, photo and spot illustration) by a Canadian illustrator, commissioned by the publication.

Awards Presented to the Magazines (no cash prizes)

11. Best Editorial

Any specific editorial or a series of editorials (maximum 3) on the same topic. An editorial is a column or short article that expresses the opinion of the publication carrying it.

12. Best Art Direction: Single Article or Opening Spread

Art direction of an opening spread or complete feature.

13. Best Cover

Any single publication cover.

14. Best Art Direction of a Complete Issue

Art direction of a complete issue.

15. Best Issue

The best overall issue of a publication in terms of the impact and usefulness relative to its editorial mandate. This award is open to any regularly produced issue as well as thematic and anniversary issues and SIPs. The intent is to reward general excellence by the entire editorial team in production of a single issue.

16. Best Publisher

This award will go to the publisher whose brand best delivers on their editorial mandate through numerous platforms, which may include, in addition to a print or digital magazine: websites, special issues or other publications, mobile apps, tablet editions, social media platforms, television shows, podcasts, events, merchandising or any other initiatives or forms of audience engagement. Entries will be evaluated on how clearly it aligns its editorial mission with journalistic excellence, presentation, service to readers, innovation, and use of multiple content platforms to serve and grow the brand’s audience.

17. Best Magazine

This award will go to the publication that displays overall excellence in content and design, and that most consistently mirrors its mandate/mission (as published in the media kit) and most effectively engages and serves the needs of its readers.


18. B2B Leadership Award

This award recognizes outstanding career achievement, contributions to the industry, and overall leadership of a member of the Canadian B2B media industry. This award is open to anyone working in the B2B publishing industry: journalist, writers, creators, editors, publishers, art directors, circulation experts, marketing, sales and promotion professionals, production managers. The entry fee for this award is only $25 and the deadline to nominate someone is March 2, 2021.


Additional Categories

New for 2021, we encourage NMA: B2B participants to submit their work to the following categories, which will compete among those submitted to the Digital Publishing Awards (DPA) and National Magazine Awards (NMA) programs. For this cross-programming initiative, all entries will be evaluated by a single panel of judges, and winners will be announced across all three programs. For more information, please see our rules

19. Best Editorial Newsletter

Honours the outstanding work of an individual or editorial team in creating original and engaging content via a regular email series that best serves its intended audience. Editorial elements may include but are not limited to text, audio, photographs, illustrations, infographics, and visual elements. Newsletters must be designed specifically for the email platform. They should feature original content and not simply a reproduction of the publication’s website.

This award recognizes email content which is editorial in nature. The newsletter can make use of reporting done for the publication’s other properties. Emails created for marketing or promotional purposes, or for the sole or main purpose of providing readers with links to the publication’s website content, should not be submitted for this category.

The quality of the content as well as the value to readers will be judged.

Judging Criteria: Judges should consider the following criteria in evaluating Best Editorial Newsletter:

  • Overall quality of the content and the design elements, relevance of the theme;
  • Successful integration of written visual, graphic-design, and other elements;
  • Functionality & user experience: How successfully does the publication’s newsletter series engage the intended audience?
  • Overall impact of the newsletter series.

There is no cash prize with this award.

20. Best Podcast: News and Politics

Honours the News and Politics podcast series that best serves its intended audience. The originality of the theme and the quality of production will be judged, as well as creative use of the podcasting or audio medium. Submissions must consist of 3 episodes.

Submission Requirements: Submit a URL to the main point of entry for the podcast series; and submit URLs to 3 specific episodes to be judged. Judges will be advised to evaluate the overall quality of the audio content and production (including reporting, mixing and editing) as well as its impact on the intended audience.

Judging Criteria: Judges should consider the following criteria in evaluating Best Podcast:

  • Overall quality of the audio production, including mixing and editing;
  • Overall quality of the audio content, including reporting;
  • Overall impact of the podcast: How successfully does the subject matter engage its intended audience?

Note: The length of the podcast should not be a primary consideration in evaluating the overall excellence of the podcast series.

There is no cash prize with this award.

21. Best Podcast: Arts and Culture

Honours the Arts and Culture podcast series that best serves its intended audience. The originality of the theme and the quality of production will be judged, as well as creative use of the podcasting or audio medium. Submissions must consist of 3 episodes.

Submission Requirements: Submit a URL to the main point of entry for the podcast series; and submit URLs to 3 specific episodes to be judged. Judges will be advised to evaluate the overall quality of the audio content and production (including reporting, mixing and editing) as well as its impact on the intended audience.

Judging Criteria: Judges should consider the following criteria in evaluating Best Podcast:

  • Overall quality of the audio production, including mixing and editing;
  • Overall quality of the audio content, including reporting;
  • Overall impact of the podcast: How successfully does the subject matter engage its intended audience?

Note: The length of the podcast should not be a primary consideration in evaluating the overall excellence of the podcast series.

There is no cash prize with this award.

22. Best Online Video: Short

Honours creative excellence in the production of a video by a digital publisher that is less than four (4) minutes in length. The video must have been produced for a digital platform. There is no cash prize with this award.

Submission Requirements: Submit a URL to the video to be judged. Judges will be advised that the overall quality and impact of the video relative to its intended audience, and not its length or subject matter, should be considered.

Judging Criteria: Judges should consider the following criteria in evaluating Best Online Video: Short:

  • Overall quality of video production, including videography and video editing;
  • Overall quality of the video content, reporting;
  • Overall impact of the video: How successfully does the subject matter engage its intended audience?

Note: The length of the video should not be a primary consideration in evaluating the overall excellence of the video.

This category rewards: Reporter(s); Video Producer(s); Video Editor(s); Videographer(s); Director(s); Other Contributor(s).

There is no cash prize with this award.

23. Best Online Video: Feature

Honours creative excellence in the production of a video by a digital publisher that is between four (4) and six (6) minutes in length. The video must have been produced for a digital platform. There is no cash prize with this award. *Videos that up to 6:30 minutes in length may be entered in this category OR in the Mini-doc category. However, the same video cannot be entered in both categories. Submitters must determine which category is best suited for the video submitted.

Submission Requirements: Submit a URL to the video to be judged. Judges will be advised that the overall quality and impact of the video relative to its intended audience, and not its length or subject matter, should be considered.

Judging Criteria: Judges should consider the following criteria in evaluating Best Online Video: Feature:

  • Overall quality of video production, including videography and video editing;
  • Overall quality of the video content, reporting;
  • Overall impact of the video: How successfully does the subject matter engage its intended audience?

Note: The length of the video should not be a primary consideration in evaluating the overall excellence of the video.

This category rewards: Reporter(s); Video Producer(s); Video Editor(s); Videographer(s); Director(s); Other Contributor(s).

There is no cash prize with this award.

24. Best Online Video: Mini-Doc

Honours creative excellence in the production of a video by a digital publisher that is longer than six (6) minutes in length. The video must have been produced for a digital platform.

Submission Requirements:  Submit a URL to the video to be judged. Judges will be advised that the overall quality and impact of the video relative to its intended audience, and not its length or subject matter, should be considered.

Judging Criteria: Judges should consider the following criteria in evaluating Best Online Video: Mini-Doc:

  • Overall quality of video production, including videography and video editing;
  • Overall quality of the video content, reporting;
  • Overall impact of the video: How successfully does the subject matter engage its intended audience?

This category rewards: Reporter(s); Video Producer(s); Video Editor(s); Videographer(s); Director(s); Other Contributor(s).

There is no cash prize with this award.

25. Best Virtual Event

Honours the virtual event that best serves its intended audience with engaging, editorial content. The originality and production quality will be judged, as well as the creative use of the digital platform(s). There is no cash prize with this award.

Submission Requirements:

Submit a link (URL) to the online event and a brief statement (500 words) that:

  • Introduces the event to the jury;
  • Articulates how the event has existed, and persisted, in the online space, OR how the event has pivoted from in-person to online;*
  • Provides context for the development and deployment of the online event;
  • Comments on the impact and success of the online event (to assist judges in contextualizing these numbers, please include your intended goals and the current scope of your audience alongside actual numbers on event revenue and viewership).

Judging Criteria:

  • Overall quality of the online event production—consider both the audio and video production quality, and the use of the digital platform.
  • Overall quality of the online event content—is the content original, fresh, and exciting? Is the content suited for, or well-adapted for, the online space?
  • Overall impact of the online event—how successfully does the event engage its intended audience? Is there evidence of—and room for—social media engagement and/or interactive participation?

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