Presenting the Winners of the 2021 National Magazine Awards: B2B

The National Media Awards Foundation revealed the 2021 NMA: B2B Gold and Silver winners on May 27 across various digital channels, including Twitter, Facebook, LinkedIn, www.NMAB2B.com and e-newsletter. Gold winners in creator-focused categories received a $500 cash prize in addition to their award. 

If you are a gold or silver winner, please contact us with your mailing information. Honourable Mention certificates are available upon request. Gold, silver and finalist’s seals are available for download here. 

Winner’s Highlights

  • Pivot, CPA Canada earned six gold medals—including the program’s coveted Best Magazine award—and two silver medals. “Magazine Article. May Contain Sentences.” received both gold (in Best Profile of a Company) and silver (in Best Art Direction: Single Article or Opening Spread) medals. 
  • Profession Santé is a two-time gold winner (Best Editorial and Best Profile of a Company) and two-time silver winner (Best Feature Article: Professional and Best News Coverage). 
  • Receiving two silver awards is Director Journal, for Best Issue and Best Profile of a Person. 
  • University Affairs also received two silver medals, for Best News Coverage and Best Series of Articles.
  • “Remarkable Teacher” and “Pratiques Exemplaires, Une classe ou l’ou se sent bien” earned Professionally Speaking two silver awards, in the categories of Best Column or Regularly Featured Department and Best Photograph. 

Gold and Silver-Winning Publications

2021 NMA: B2B Winners List

BEST COLUMN OR REGULARLY FEATURED DEPARTMENT / MEILLEURE CHRONIQUE OU RUBRIQUE 

GOLD

Purpose Driver: The Giver; Sweet Success; The Next Generation
Pivot, CPA Canada
Rebecca Fleming, Melissa Buote, Jason Kirby
Handling Editor: Lara Zarum

SILVER

Remarkable Teacher
Professionally Speaking
Richard Ouzounian, Teddy Katz
Contributor: Bill Harris
Handling Editor: Melissa Campeau

HONOURABLE MENTION

Best behaviour
Advisor’s Edge
Mark Burgess
Handling Editor: Melissa Shin

Patient Portraits
CMAJ
Seema Marwaha

Spa Star
Spa Inc.
Jana Manolakos
Handling Editor: Popi Bowman

Adventures in Academe
University Affairs
Jessica Riddell
Handling Editor: Léo Charbonneau

BEST PROFILE OF A COMPANY / MEILLEUR PROFIL D’UNE ENTREPRISE

GOLD

Magazine article. May contain sentences.
Pivot, CPA Canada
Shawn Micallef
Handling Editor: Lara Zarum

SILVER

De garde 24/7 – Une aventure hors du commun
Profession Santé
Denis Méthot
Rédacteur : Christian Leduc

HONOURABLE MENTION

Keeping it fresh
Canadian Grocer 
Shellee Fitzgerald
Handling Editor: Carol Neshevich

All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor
Handling Editor: Luc Rinaldi

The shiny new university in Canada’s North
University Affairs
Rhiannon Russell
Handling Editor: Natalie Samson

BEST PROFILE OF A PERSON / MEILLEUR PORTRAIT

GOLD

Unbroken
Pivot, CPA Canada
Denis Trottier, Lara Zarum
Handling Editor: Luc Rinaldi

SILVER

Crafting Decisions in a Crisis
Director Journal
Richard Blackwell
Handling Editor: Simon Avery

HONOURABLE MENTION

The Jeff Dahn interview: One-on-one with Canada’s foremost lithium-ion battery expert
Electric Autonomy Canada
Emma Jarratt
Handling Editor: Brian Banks

Remarkable Teacher, Wonder Woman
Professionally Speaking
Teddy Katz
Handling Editor: Melissa Campeau

Great Teaching, Character Driven
Professionally Speaking
Stuart Foxman
Handling Editor: Melissa Campeau

BEST FEATURE ARTICLE: TRADE / MEILLEUR ARTICLE DE FOND : COMMERCIAL

GOLD

Who is the post-pandemic consumer? 
Strategy
Justin Dallaire
Handling Editor: Jennifer Horn

SILVER

The Future of Plastic
Azure
Susan Nerberg
Handling Editor: Elizabeth Pagliacolo

HONOURABLE MENTION

Taking Action on Diversity, Equity and Inclusion
Canadian Grocer 
Rebecca Harris 
Handling Editors: Shellee Fitzgerald, Carol Neshevich

Where We Go From Here (Is Anybody’s Guess)
Canadian Interiors
Peter Sobchak

Has sustainability reporting become unsustainable?
CIM Magazine
Kelsey Rolfe
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske

Why we should be tipping the iceberg: a case study in innovation
SUSTAIN
Stacey Newman
Handling Editor: Stacey Newman

BEST FEATURE ARTICLE: PROFESSIONAL / MEILLEUR ARTICLE DE FOND : PROFESSIONNEL

GOLD

Biais sexiste en santé – D’égale à égal
Profession Santé
Justine Montminy, Mathieu Ste-Marie
Collaborateur : Éric Grenier
Rédacteur : Christian Leduc

SILVER

In recovery
Precedent Magazine
Daniel Fish
Handling Editor: Melissa Kluger

HONOURABLE MENTION

Porteurs de sens collectif
Esquisses
Benoîte Labrosse

Double Duty
FORUM 
Tamar Satov
Handling Editor: Deanne Gage

My artificial pancreas
Pharmacy Practice+Business
Jonathan Garfinkel
Handling Editor: Vicki Wood

All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor

Making medical school admissions more diverse
University Affairs
Wendy Glauser 
Handling Editor: Léo Charbonneau

BEST NEWS COVERAGE / MEILLEURE COUVERTURE DE L’ACTUALITÉ

GOLD

Santé publique – Profiter de la crise
Profession Santé
Éric Grenier, Christian Leduc, Justine Montminy, Mathieu Ste-Marie
Rédacteur : Christian Leduc

SILVER

In mourning, universities memorialize the victims of Flight 752
University Affairs
Christina Frangou
Handling Editor: Léo Charbonneau

HONOURABLE MENTION

Protection Services
Azure
Simon Lewsen
Handling Editor: Danny Sinopoli

Pandemic Effect
Canadian Architect
Elsa Lam

From the Ashes
Pivot, CPA Canada
Luc Rinaldi
Handling Editor: Lara Zarum

The Changeup
Pivot, CPA Canada
Matthew Hague
Handling Editor: Luc Rinaldi

Researchers respond to gender-based violence, ‘the pandemic within a pandemic’
University Affairs
Melissa Fundira
Handling Editor: Natalie Samson

BEST PHOTOGRAPH / MEILLEURE PHOTOGRAPHIE 

GOLD

Mr. Clean
Pivot, CPA Canada
Troy Moth

SILVER

Pratiques Exemplaires, Une classe ou l’ou se sent bien
Professionally Speaking/Pour parler profession
Matthew Liteplo 
Collaborateurs : Studio 141, Melissa Campeau

HONOURABLE MENTION 

The alcohol problem
Precedent Magazine
Nick Wong

Paul Taylor, FoodShare Toronto
SUSTAIN
Stacey Newman

Out of Action, Comes Hope
University of Toronto magazine
Jorian Charlton
Editor: Scott Anderson; Art Director: Studio Wyse

BEST HOW-TO ARTICLE OR SERIES OF ARTICLES / MEILLEUR ARTICLE OU MEILLEURE SÉRIE D’ARTICLES DE CONSEILS PRATIQUES 

GOLD

Referral etiquette guide
The Medical Post
Louise Leger
Handling Editor: Colin Leslie

SILVER

The Trust Crisis: The Trust Crisis; Mr. Clean; Gimme Shelter
Pivot, CPA Canada
Peter Shawn Taylor, Adrienne Tanner, Micah Toub
Handling Editor: Luc Rinaldi

HONOURABLE MENTION

Reducing Embodied Carbon in Construction Materials (series of three articles)
Canadian Architect
Jennifer O’Connor, Anthony Pak, Kelly Alvarez Doran
Handling Editor: Elsa Lam

Making connections to serve indigenous communities
Pharmacy Practice + Business
Sonya Felix
Handling Editor: Vicki Wood

Donnez-vous vos données?/Cyberattaques: l’industrie est vulnérable
Transport Routier
Steve Bouchard

BEST SERIES OF ARTICLES / MEILLEURE SÉRIE D’ARTICLES 

GOLD

The Future of Work: Signed, Sealed, Delivered; No Fixed Address, Safe Spaces
Pivot, CPA Canada
Jason McBride 
Handling Editor: Lara Zarum

SILVER

Our pandemic moment; virtual dissertations; a return, but not to normal
University Affairs
Moira MacDonald; Suzanne Bowness; Emily Baron Cadloff, Shauna McGinn, Mark Cardwell
Handling Editor: Léo Charbonneau

HONOURABLE MENTION

Prevention in Practice
Canadian Family Physician
Guylène Thériault MD CCFP, Pascale Breault MD CCFP, James A. Dickinson MB BS PhD CCFP FRACGP, Roland Grad MD CM MSc CCFP FCFP, Neil R. Bell MD SM CCFP FCFP, Harminder Singh MD MPH FRCPC, Olga Szafran MHSA
Handling Editor: Nicholas Pimlott, Kathryn Taylor

COVID-19: How grocery is contending with a crisis
Canadian Grocer 
Rosalind Stefanac, Rebecca Harris, Chris Powell
Handling Editor: Shellee Fitzgerald, Carol Neshevich

Future-proofing against climate change/Zeroing in on CO2/Taking heat
CIM Magazine
Cecilia Keating/Herb Mathisen
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske

How Indigenous people are coping with COVID-19
CMAJ
Jolene Banning
Handling Editor: Lauren Vogel

Spécial COVID-19
Profession Santé
Justine Montminy, Mathieu Ste-Marie, Denis Méthot
Rédacteur : Christian Leduc

BEST ILLUSTRATION / MEILLEURE ILLUSTRATION

GOLD

The lawyer’s guide to not drinking
Precedent Magazine
Wenting Li

HONOURABLE MENTION

Factory Farming
Pivot, CPA Canada
Matthew Billington

Learning in Motion
Professionally Speaking
Jeannie Phan
Contributors: Melissa Campeau, Senior Editor; Bill Powell, Editor-in-Chief; Richard Lewko, Publisher

BEST EDITORIAL / MEILLEUR ÉDITORIAL

GOLD

The Third Rail
Canadian Family Physician
Sarah Fraser MSc MD CCFP

SILVER

Un scandale bien mal venu
Profession Santé
Éric Grenier

HONOURABLE MENTION

Editor’s Desk
Canadian Lawyer
Tim Wilbur

Le logement comme infrastructure collective
Esquisses
Pierre Corriveau

BEST ART DIRECTION: SINGLE ARTICLE OR OPENING SPREAD / MEILLEURE DIRECTION ARTISTIQUE : ARTICLE OU DOUBLE-PAGE D’OUVERTURE

GOLD

Big Picture
Ryerson University magazine – Summer 2020
Studio Wyse
Contributors: Edward Burtynsky, Alia Youssef, Finbarr O’Reilly, Lucy Lu
Handling Editor: Colleen Mellor

SILVER

Magazine article. May contain sentences.
Pivot, CPA Canada
Adam Cholewa

HONOURABLE MENTION

Second to None
CAA Magazine
Mya McNulty

Beautiful Belize
CAA Saskatchewan Magazine
Mya McNulty

The pull of procrastination
University Affairs
Graham Roumieu, Underline Studio, Judith Lacerte

Out of Action, Comes Hope
University of Toronto magazine – Winter 2020
Studio Wyse
Editor: Scott Anderson; Photographer: Jorian Charlton

BEST COVER / MEILLEURE PAGE COUVERTURE

GOLD

The Ultimate Canadian Bucket List
CAA Magazine
Mya McNulty, Angela Southern

HONOURABLE MENTION

Winter 2020
Ryerson University magazine
Art Director: Studio Wyse, Editor: Colleen Mellor; Illustrator: Andy Rementer

Truth Tellers issue
University of Toronto magazine
Editor: Scott Anderson; Art Direction: Studio Wyse; Photographer: Luis Mora

BEST ART DIRECTION OF A COMPLETE ISSUE / MEILLEURE DIRECTION ARTISTIQUE D’UN NUMÉRO

GOLD

Spring 2020
University of Toronto magazine
Studio Wyse

HONOURABLE MENTION

25 Great Places Waiting to Be Discovered
CAA Magazine
Mya McNulty

Taking care of yourself
University Affairs
Underline Studio, Judith Lacerte

BEST ISSUE / MEILLEUR NUMÉRO

GOLD

The Resiliency Issue
Azure
Danny Sinopoli, Cristian Ordóñez, Elizabeth Pagliacolo, Kendra Jackson, Evan Pavka, Vicky Lee, Kari Silver, Anna Lin

SILVER

Doing the Right Thing
Director Journal
Matthew Fortier and Simon Avery

HONOURABLE MENTION

The Ultimate Canadian Bucket List
CAA Magazine
Paul Ferriss, Mya McNulty, Claire Cooper, Cindy Lubinc

Breaking the Silence
FORUM
Deanne Gage, Giselle Sabatini, Alex Mlynek, Peter Wilmshurst

The Alcohol Issue
Precedent Magazine
Melissa Kluger, Daniel Fish, The Office of Gilbert Li

Pivoting in a Pandemic
The Spark: Business & Innovation Magazine
Kristina Svana, Publisher / Lisa van de Geyn, Content Director & Editorial Consultant / Melanie Marler, Creative Director / Melissa Nowakowski, Senior Writer / Frank Auddino, Advertising & Circulation Director

Back to school?
University Affairs
Léo Charbonneau, Natalie Samson, Tara Siebarth, Pascale Castonguay, Laura Beaulne-Stuebing, Judith Lacerte, Underline Studio

BEST MAGAZINE / MEILLEUR MAGAZINE

GOLD
Heather Whyte, Publisher of Pivot
HONOURABLE MENTION

Esquisses

University Affairs

CROSS-PROGRAMMING CATEGORIES 

Winners in these categories will be announced on June 11, 2021, when the Digital Publishing Awards winners are revealed. 

ACKNOWLEDGEMENTS

The National Media Awards Foundation is incredibly grateful for the support of: the Government of Canada, the Ontario Arts Council and Ontario Creates. We are also thankful for the support of Cision and Magazines Canada. A special thanks to the team at  Studio 141 for once again creating this year’s visual elements, and to Vesselin Stroumsky, for developing the Foundation’s online submissions and judging platforms.

On behalf of everyone who entered this year’s competition, and on behalf of the NMAF team, a sincere thank you to our dedicated roster of volunteer judges