We are thrilled to announce the winners of the 2024 National Magazine Awards: B2B, which were presented this afternoon at the NMA: B2B luncheon. The luncheon was hosted by Andrew Snook at Arcadian Court in Toronto, with gold winners in creator-focused categories receiving a $500 cash prize in addition to their award certificate.
Silver and Honourable Mention certificates are available on request and will be mailed this summer; please fill out this form and we’ll get back to you.
Gold- and Silver-winning Publications
| Publication | Gold | Silver |
| Azure | 1 | |
| Canadian Family Physician | 1 | |
| CIM Magazine | 1 | |
| Director Journal | 1 | 1 |
| Foodservice & Hospitality Magazine | 1 | |
| National Magazine | 1 | |
| Pharmacy Practice + Business | 2 | |
| Pivot | 2 | 2 |
| Precedent | 2 | |
| Queen’s Alumni Review | 3 | |
| Smith Magazine | 2 | |
| TEACH Magazine | 1 | |
| The Medical Post | 2 | |
| The York University Magazine | 1 | |
| Toronto Met University Magazine | 1 | 1 |
| University Affairs | 3 | 3 |
| University of Toronto Magazine | 1 | 1 |
| Up Here Business | 1 | |
| Western Alumni Magazine | 1 |
2024 Winners
Best Profile of a Company / Meilleur profil d’une entreprise
Gold / Médaille d’or

How to Build a Better Playground
Smith Magazine
Writer: Brian Banks
Silver / Médaille d’argent

Energy Star
Pivot
Writer: Janet Gyenes
Contributor: Paul Ferriss, editor
Honourable Mention / Mention honourable
Feeding Generations
Greenhouse Canada
Writer: Andrew Snook
Matinee Idol, The Story of Cineplex
Pivot
Writer: Alex Correa
Contributor: Paul Ferriss, editor
Best Website / Meilleur site Web
Gold / Médaille d’or

The York University Magazine Fall 2023
The York University Magazine
Contributors: Deirdre Kelly, editor; James Nixon, art director
Honourable Mention / Mention honourable
Advisor.ca
Contributors: Mike Thomas, Melissa Shin, Hannah Trumper, Anna-Christina Di Liberto, Gil Martinez, John Ryan, Jacob Sharrard
Wealth Professional Canada
Contributors: James Burton, David Kitai, Leo Almazora, Steve Randall
Best Column or Regularly Featured Department / Meilleur chronique ou rubrique
Gold / Médaille d’or
Dr. Ted Jablonski’s columns
The Medical Post
Writer: Dr. Ted Jablonski
Contributor: Colin Leslie, editor-in-chief
Silver / Médaille d’argent
Teaching Moment
Canadian Family Physician
Writers: Dr. Eric Dionne; Dr. Kristy Penner, Dr. Sonja Wicklum, Dr. Aaron Johnston, and Dr. Martina Ann Kelly; Mina Huang, Dr. Nitasha Puri, and Dr. Sharon Vipler
Contributor: Dr. Viola Antao, contributing editor
Honourable Mention / Mention honourable
PEOPLE, who you need to know
Canadian Grocer
Writer: Andrea Yu
Contributors: Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor
Purpose Driver Column
Pivot
Writers: Anya Levykh, Ali Amad, Alex Correa
Contributors: Paul Ferriss, editor; Alex Correa, editor
Chronique À cœur ouvert
Profession Santé
Auteurs : Justine Montminy, Geoffrey Dirat
Collaborateurs : Anne Hébert, rédactrice en chef adjointe; Christian Leduc, rédacteur en chef; Dino Peressini, directeur artistique
Best Feature Article: Professional / Meilleur article de fond : professionnel
Gold / Médaille d’or
Who are you?
University Affairs
Writer: Sharon Oosthoek

Silver / Médaille d’argent
Research re-imagined
University Affairs
Writer: Cailynn Klingbeil

Honourable Mention / Mention honourable
Fraud busters
Director Journal
Writer: Virginia Galt
Contributors: Simon Avery, editor; Lionel Bebbington, art director
In search of a better deal
Director Journal
Writer: Prasanthi Vasanthakumar
Contributors: Simon Avery, editor; Lionel Bebbington, art director; Cajsa Holgersson, illustrator
Downtown’s Dilemma
Douglas Magazine
Writer: Andrew Findlay
Contributors: Ken Winchester, editor; Joanne Sasvari, editor-in-chief
Pour un cadre plus favorable au maintien des actifs
Esquisses
Auteur : Jean-François Venne
In Deep: The ultimate cost of all our debt
Pivot
Writer: John Lorinc
Contributor: Alex Correa, editor
Trickle Down: The generational wealth issue
Pivot
Writer: Liza Agrba
Contributor: Paul Ferriss, editor
Legacy: “The only Black girl on campus”
Queen’s Alumni Review
Writer: Tka Pinnock
Contributor: Ruth Dunley, editor
Twist of Fate
Queen’s Alumni Review
Writer: Carly Weeks
Best Photograph / Meilleure photographe
Gold / Médaille d’or
A Natural Advocate – Amy Lamb, Innovator Profile
Pharmacy Practice + Business
Photographer: Genelle Amber Studios (Genelle Mazurak)
Contributor: Nancy Peterman, art director

Silver / Médaille d’argent
Black Studies: In Our Own Words
Queen’s Alumni Review
Photographer: Wade Hudson

Honourable Mention / Mention honourable
Ellis Jacob and the story of Cineplex
Pivot
Photographer: Daniel Ehrenworth
Contributors: Rachel Wine, director of photography; Adam Cholewa, art director
Peace on Two Wheels
Queen’s Alumni Review
Photographer: Johnny C.Y. Lam
The Work of Art
Queen’s Alumni Review
Photographer: Hélène Cyr
Piece by Piece
The York University Magazine
Photographer: Chris Nicholls
Contributors: James Nixon, art director; Deirdre Kelly, editor
Game Changers
Toronto Met University magazine
Photographer: Kate Dockeray
Contributors: Vanessa Wyse, creative director, Studio Wyse; Della Rollins, photo editor, Studio Wyse
Best Feature Article: Trade / Meilleur article de fond : commercial
Gold / Médaille d’or
Changing the Narrative
Foodservice and Hospitality Magazine
Writer: Amy Bostock

Silver / Médaille d’argent
Two industries at a crossroads
CIM Magazine
Writer: Kelsey Rolfe
Contributors: Ailbhe Goodbody, Ryan Bergen

Honourable Mention / Mention honourable
Baby On Site
Alberta Heavy
Writer: Lisa Gordon
Contributor: Scott Carmichael, illustrator
A Tailored Approach
Benefits Canada
Writer: Blake Wolfe
Changing with the Times
Landscape Trades
Writer: Karina Sinclair
Can beaten-up junior miners fight illegal short-selling?
The Northern Miner
Writer: Alisha Hiyate
Best Profile of a Person / Meilleur portrait
Gold / Médaille d’or
Building Ways to Be There
Smith Magazine
Writer: Deborah Aarts

Silver / Médaille d’argent
The Rabble Rouser
Queen’s Alumni Review
Writer: Peter Simpson

Honourable Mention / Mention honourable
Matinee Idol, The Story of Cineplex
Pivot
Writer: Alex Correa
Contributor: Paul Ferriss, editor
How to Build a Better Playground
Smith Magazine
Writer: Brian Banks
Best News Coverage / Meilleure couverture de l’actualité
Gold / Médaille d’or
Chatting with GPT
National Magazine
Writer: Julie Sobowale

Silver / Médaille d’argent
Failing Grade
University Affairs
Writer: Sparrow McGowan

Honourable Mention / Mention honourable
Trust the System: The remarkable resilience of Canada’s banks
Pivot
Writer: Jeff Buckstein
Contributor: Paul Ferriss, editor
The truth about targets
Precedent
Writer: Daniel Fish
Obésité — Le nouveau paradigme
Profession Santé
Auteur : Geoffrey Dirat
Collaborateurs : Anne Hébert, rédactrice en chef adjointe; Christian Leduc, rédacteur en chef; Dino Peressini, directeur artistique
The rise of public scholarship
University Affairs
Writer: Hannah Liddle
How to catch a wave
Up Here Business
Writer: Cooper Langford
Best Series of Articles / Meilleure série d’articles
Gold / Médaille d’or
Generation Next Thinking series
Canadian Grocer
Writers: Rebecca Harris, Rosalind Stefanac
Contributors: Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor
Silver / Médaille d’argent
Recommended Reading
Director Journal
Writer: Shirley Won
Contributors: Simon Avery, editor; Lionel Bebbington, art director
Honourable Mention / Mention honourable
The Future of Circular Design
Azure
Writers: Giovanna Dunmall, Elizabeth Pagliacolo, Andrew Braithwaite, Sydney Shilling, Stefan Novakovic, Simon Lewsen
Contributor: Elizabeth Pagliacolo, Editor
Day One: The world is facing wicked problems. What if we could stop everything and start over?
Western Alumni Magazine
Writers: Patchen Barss, Keri Ferguson, Kurt Kleiner, Siddhartha Sarma, Alice Taylor
Contributors: Paul Fraumeni, senior editor; Marcia Steyaert; editor-in-chief; Raj Grainger, art direction
Best Editorial / Meilleur éditorial
Gold / Médaille d’or
The bottom line on mental health
Pivot
Contributors: Pamela Steer and Douglas Dunlop

Honourable Mention / Mention honourable
It’s now or never
Director Journal
Contributor: Simon Avery
L’architecture, c’est aussi le maintien d’actifs
Esquisses
Collaborateur : Pierre Corriveau
Best How-To Article or Series of Articles / Meilleur article ou meilleure série d’articles de conseils pratiques
Gold / Médaille d’or
How to make your mark with marketing (Part 1 and Part 2)
Pharmacy Practice + Business
Writer: Anne Bokma
Contributors: Vicki Wood, editor; Nancy Peterman, art director
Silver / Médaille d’argent
Laying the Foundation: Treaty Education for Young Students
TEACH Magazine
Writer: Carolyn Gruske

Honourable Mention / Mention honourable
Beacon in the Fog
Advocis’ FORUM Magazine
Writer: Diane Peters
Chasing the future of audit
Pivot
Writer: Ali Amad
Contributor: Paul Ferriss, editor
Tracking the tricksters
Pivot
Writer: Rita Simonetta
Contributors: Paul Ferriss, editor; Alex Correa, editor
Best Illustration / Meilleure illustration
Gold / Médaille d’or
Getting a grip on artificial intelligence
Director Journal
Illustrator: Sébastien Thibault
Contributors: Lionel Bebbington, art director; Simon Avery, editor

The illustration creatively uses thought-provoking visualizations that combine AI and corporate board symbolism to produce an image that sneaks up on you and makes its point in a clever way. Well done!
— NMA: B2B Jury
Honourable Mention / Mention honourable
In Deep on Canadian Debt
Pivot
Illustrator: Dan Parsons
Contributor: Adam Cholewa, art director
The home office
Pivot
Illustrator: Dan Parsons
Contributor: Adam Cholewa, art director
Best DEI Reporting / Meilleur reportage DÉI
Gold / Médaille d’or
Ableism in the academy
University Affairs
Writer: John Loeppky

John Loeppky’s article illuminates the systemic challenges confronting disabled faculty members across Canadian universities. Dr. Véro Leduc’s resilience underscores the pressing need for comprehensive accessibility policies to foster equitable academic opportunities.
— NMA: B2B Jury
Silver / Médaille d’argent
Over the Rainbow
Pivot
Emily Latimer
Contributors: Paul Ferriss, editor; Ena D’Altroy, adviser

Honourable Mention / Mention honourable
Your board is now diverse. What happens next?
Director Journal
Writer: Virginia Galt
Contributors: Simon Avery, Editor; Lionel Bebbington, Art Director; Judith Rudd, Illustrator
Breaking Through
Pivot
Writer: Anya Levykh
Contributors: Paul Ferriss, editor; Douglas Dunlop, editor
Best Special Report / Meilleur reportage spécial
Gold / Médaille d’or
Births & Deaths special report
The Medical Post
Writers: Kylie Taggart, Abigail Cukier, Louise Leger
Contributor: Colin Leslie, editor in chief

Silver / Médaille d’argent
The State of the Economies
Up Here Business
Writers: Graeme Clinton, Keith Halliday
Contributor: Cooper Langford, editor

Honourable Mention / Mention honourable
Benchmark Report 2023: The State of Canadian Architectural Practice
Canadian Architect
Writers: Elsa Lam, Rick Linley, Phyllis Crawford, Russell Pollard, Vered Klein, Rhys Phillips, Terri Peters, Ted Kesik, Elaine Pantel
Contributors: Elsa Lam, editor; Roy Gaiot, art director
C-store IQ National Shopper Study
Convenience Store News Canada
Writer: Michelle Warren
Contributors: Beth Brickel, VP, Research, EnsembleIQ; Jackie Shipley, art director
Architectes de l’étranger : la course à obstacles
Esquisses
Auteur : Jean-François Venne
Collaborateur : Christine Lanthier, rédactrice en chef
The Competitive Spirit
Pivot
Writer: Rita Simonetta and Ahsan Mohgul
Contributor: Paul Ferris, editor
Best Art Direction of a Single Article or Opening Spread / Meilleure direction artistique : article ou double-page d’ouverture
Gold / Médaille d’or
Game Changers
Toronto Met University magazine
Contributors: Vanessa Wyse, creative director, Studio Wyse; Della Rollins, photo editor, Studio Wyse; Colleen Mellor, editor; Kate Dockeray, photographer

This is a beautifully designed feature, perfectly suited to the vibrant, transformative subject matter. Everything from the typography to the photo art direction is cohesive and compelling.
— NMA: B2B Jury
Silver / Médaille d’argent
The race to net zero
University Affairs
Contributors: Judith Lacerte, graphic design; Underline Studio, art direction

The opening spread draws the reader in through wonderfully experimental but clear typographic structure and photo cropping.
— NMA: B2B Jury
Honourable Mention / Mention honourable
All the World’s A Stage
Queen’s Alumni Review
Contributor: Wendy Treverton, graphic designer
Black Studies: In Our Own Words
Queen’s Alumni Review
Contributor: Wendy Treverton, graphic designer
Peace on Two Wheels
Queen’s Alumni Review
Contributor: Wendy Treverton, graphic designer
The Rabble Rouser
Queen’s Alumni Review
Contributor: Wendy Treverton, graphic designer
Journey to Freedom
University of Toronto Magazine
Contributors: Vanessa Wyse, creative director, Studio Wyse; Della Rollins, photo editor, Studio Wyse; Hannah Browne, senior designer, Studio Wyse; Scott Anderson, editor; Luis Mora, photographer
Building Blocks
Voyageur
Contributors: Vanessa Wyse, creative director; Lucinda Wallace, associate creative director; Della Rollins, photo editor; Johnny C.Y. Lam, photographer; Liz Gorman and Kris Ward, editors
Best Topical Feature: Climate Change / Meilleur reportage thématique : changement climatique
Gold / Médaille d’or
The race to net zero
University Affairs
Writer: Moira MacDonald

Have you ever read an article that made you want to be a better writer? That is the power of exceptional journalism. Moira MacDonald’s “The Net Zero Challenge” featured in University Affairs, brilliantly captures the significance of U of T’s strides towards net-zero emissions and brings to life the often-unseen and less-than-glamorous sides of environmental stewardship, setting a high bar for future reporting in this field.
— NMA: B2B Jury
Silver / Médaille d’argent
In from the cold
Up Here Business
Writer: Tim Falconer
Honourable Mention / Mention honourable
Getting back to nature
Director Journal
Writer: Prasanthi Vasanthakumar
Contributors: Simon Avery, editor; Lionel Bebbington, art director
Nature’s Call
Pivot
Writer: Andrew Raven
Contributor: Paul Ferriss, editor
Best Cover / Meilleure page couverture
Gold / Médaille d’or
Fall 2023: Partner*
Precedent
Contributors: Nicola Hamilton, art director; Vicky Lam, photographer

Silver / Médaille d’argent
Spring 2023: Gatefold
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Ruth Dunley, editor; Wade Hudson, photographer; Wendy Treverton, graphic designer

Honourable Mention / Mention honourable
All Fired Up: Cannabis and Convenience, in conversation with Stephane Trudel, CEO of Fire & Flower
Convenience Store News Canada
Contributors: Jackie Shipley, art director; Daniel Alexander Skwarna, photographer; Michelle Warren, editor
Intelligence Quotient: As AI changes everything, can boards keep up?
Director Journal
Contributors: Simon Avery, editor; Lionel Bebbington, art director; Sébastien Thibault, illustrator
Risk and Reward
Pivot
Contributors: Adam Cholewa, art director; Daniel Neuhaus, director of photography; Katherine Holland, photographer; Paul Ferriss, editor; Douglas Dunlop, publisher
Couverture de Profession Santé, numéro de mars 2023
Profession Santé
Contributors: Dino Peressini
Sprott Surgery Magazine Cover
Sprott Surgery Magazine
Contributors: Bryan Borzykowski, Mark Brown, Glynis Ratcliffe, Erik Mohr, Joshua Duchesne, Megan Drummond, Marikha Saira
Let it flow — March–April 2023
University Affairs
Contributors: Natalie Samson, interim editor; Tara Siebarth, deputy editor; Hannah Liddle, digital journalist; Pascale Castonguay, chef du bureau francophone; Judith Lacerte, graphic design; Underline Studio, art direction
Best Podcast / Meilleur balado
Gold / Médaille d’or
Retirement Rewired
Contributor: Bryan Borzykowski

Honourable Mention / Mention honourable
CFP Podcast
Canadian Family Physician
Contributor: Dr. Sarah Fraser, Dr. Nicholas Pimlott
Franchise Canada Chats
Franchise Canada
Contributor: Daniel McIntosh
Best Art Direction of a Complete Issue / Meilleure direction artistique d’un numéro
Gold / Médaille d’or
Spring 2023
University of Toronto Magazine
Contributors: Studio Wyse, art direction; Scott Anderson, editor

An exquisite piece of design with an evocative cover that combines a powerful image along with elegant typography and colour. The interior uses an excellent mix of colour, grid structure, illustrations where appropriate, and some beautiful font choices.
— NMA: B2B Jury
Silver / Médaille d’argent
Winter 2023
Toronto Met University Magazine
Contributors: Vanessa Wyse, creative director, Studio Wyse; Hannah Browne, senior designer, Studio Wyse; Della Rollins, photo editor, Studio Wyse; Colleen Mellor, editor

Stunning use of colour with a real creative flair that speaks to its audience. The combination of vibrant colour, elegant typography, and impactful images makes for an outstanding piece of design.
— NMA: B2B Jury
Honourable Mention / Mention honourable
Fall 2023
Precedent
Contributor: Nicola Hamilton, art director
Spring 2023
Queen’s Alumni Review
Contributors: Alex Beshara, director of marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
Summer 2023
Queen’s Alumni Review
Contributors: Alex Beshara, director of marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
Best Brand / Meilleure marque
Gold / Médaille d’or
Honourable Mention / Mention honourable
Environmental Science & Engineering Magazine
Pharmacy Practice + Business
Best Editorial Package / Meilleur dossier thématique
Gold / Médaille d’or
Bright Futures
Azure
Contributors: Elizabeth Pagliacolo, Cristian Ordóñez, Kendra Jackson, Eric Mutrie, Stefan Novakovic, Sydney Shilling, Kari Silver, Brian Wong, Conner Palomba, Tori Rapp, David Dick-Agnew

Honourable Mention / Mention honourable
Technology, transformation and health care
Healthy Debate
Contributors: Maddi Dellplain, journalist; Emma Arkell, journalist; Angela Artrero, illustrator; Jack Romanelli, editor
Black Studies: In Our Own Words
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Juliane Okot Bitek, writer; Taylor Cenac, administrative assistant, Black Studies; Emelie Chhangur, writer; Ruth Dunley, editor; Kesha Fevrier, writer; Wade Hudson, photographer; Joseph Kangmennaang, writer; Jennifer Leath, writer; Qanita Lilla, writer; Katherine McKittrick, writer; Daniel McNeil, writer; Kristin Moriah, writer; Dalitso Ruwe, writer; Vanessa Thompson, writer; Wendy Treverton, graphic designer; Barrington Walker, writer
Best Issue / Meilleur numéro
Gold / Médaille d’or
Fall 2023
Western Alumni Magazine
Contributors: Paul Fraumeni, senior editor; Marcia Steyaert; editor-in-chief; Raj Grainger, art direction; Althea Blackburn-Evans, publisher

Silver / Médaille d’argent
Spring 2023 issue: Journey to Freedom
University of Toronto Magazine
Contributors: Scott Anderson, editor-in-chief; Don Campbell, campus editor, Scarborough, Patricia Lonergan, campus editor, Mississauga; Vanessa Wyse, art director

Honourable Mention / Mention honourable
The City Remakes Itself
Azure
Contributors: Elizabeth Pagliacolo, Cristian Ordóñez, Kendra Jackson, Eric Mutrie, Stefan Novakovic, Sydney Shilling, Brian Wong, Conner Palomba, Tori Rapp, David Dick-Agnew
Uncharted Waters
Pivot
Contributors: Douglas Dunlop, publisher; Paul Ferriss, editor; Alex Correa, Anya Levykh and Mathieu de LaJartre, editors; Adam Cholewa, senior art director; Dan Parsons, associate art director; Daniel Neuhaus, director of photography
Spring 2023
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
Summer 2023
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
The Patient Relationship Issue
The Medical Post
Contributors: Colin Leslie, editor-in-chief; Nancy Peterman, creative director; Louise Leger, contributing editor; Kylie Taggart, writer; Abigail Cukier, writer
Best Magazine / Meilleur magazine
Gold / Médaille d’or
By striking the perfect balance between the practical matters of working at a law firm and the lifestyles of those who are called to the bar, Precedent is a publication without precedent. The lively writing and vibrant design reminded us why we love magazines. It is thoughtful, exceptionally well-crafted, and sure to engage readers at every turn.
— NMA: B2B Jury

Trouvant l’équilibre parfait entre les aspects pratiques du travail dans un cabinet d’avocats et le style de vie de ces professionnels inscrits au barreau, Precedent est une publication sans précédent. L’écriture vivante et la conception vibrante nous ont rappelé pourquoi nous aimons les magazines. Il s’agit d’une publication réfléchie, exceptionnellement bien conçue et qui ne manquera pas d’attirer l’attention des lecteurs à chaque instant. — Jury des PMC : B2B
Honourable Mention / Mention honourable
Acknowledgements
The NMAF gratefully acknowledges its government funders: the Government of Canada, the Ontario Arts Council, and Ontario Creates.
A special thank you to Creative Director Erik Mohr, Graphic Designer Christina Kim, and their team at Made by Emblem, who created this year’s stunning visuals.
Support Us
As a charitable organization, the National Media Awards Foundation is dedicated to acknowledging, fostering, and championing excellence in Canadian print and digital content creation. The Foundation produces three distinct, bilingual award programs: the National Magazine Awards, the Digital Publishing Awards, and the National Magazine Awards: B2B.
You can help support our important work by donating today through Canada Helps. Donations have a direct impact on our ability to serve the magazine publishing sector through award programs and professional development activities. You’ll receive a tax receipt for any donation of $25 or more. Thank you for your support!















