The National Media Awards Foundation (NMAF) is pleased to announce the nominees for the 8th annual National Magazine Awards: B2B. With sincere thanks to our judges, who dedicated their time and expertise to evaluate hundreds of submissions, over 100 finalists have been selected. These finalists highlight the outstanding work and accomplishments of Canadian trade, professional, and alumni association publications in 2026.
Awards Gala 🎉
Winners of the 8th Annual NMA: B2B Awards will be announced on Friday, June 5, 2026 at Arcadian Court (401 Bay Street, Simpson tower 8th floor, Toronto, ON M5H 2Y4). Doors open 6:00 PM. Show 7:00 PM. After-party to follow. Tickets on sale April 30, 2026.
The NMAF congratulates this year’s recipient of the B2B Leadership Award, Vicki Wood. This award recognizes outstanding career achievement in B2B media and is the highest individual honour the NMA: B2B Awards can bestow. Learn more.
Credit Changes
To request any changes, corrections, or additions, please send details to our team at staff@magazine-awards.comwith “NMA: B2B Credit Change” in the subject line. The deadline for credit changes is May 4, 2026.
Top Nominees
Queen’s Alumni Review leads the 2026 National Magazine Awards: B2B with 11 nominations, recognized for its excellence in writing, art direction, and overall magazine quality. Pivot and Western Alumni Magazine follow with 8 nominations each, reflecting outstanding work across writing, design, and editorial packaging. Profession Santé and University Affairs / Affaires universitaires each earned 6 nominations, demonstrating strength in French-language professional journalism and bilingual coverage of the post-secondary education sector respectively. University of Toronto Magazine earned 5 nominations, reflecting excellence across writing and visual storytelling. Other top nominees include Investment Executive, Indiescreen, and U of T Med Magazine, with 4 nominations each; and Canadian Underwriter, Canadian Grocer, Franchise Canada magazine, and Humber River Health magazine, and Azure, with 3 nominations each.
Nominee Highlights
- Anaïs Bouitcha is nominated three times for her writing in Profession Santé: “Portrait du Dr Martin Plaisance” in Best Profile of a Person, “Dossier sur le diabète” in Best Feature Article: Professional, and “Comment gérer un patient non-adhérent” in Best How-To Article or Series of Articles.
- Geoffrey Dirat is nominated three times for his writing in Profession Santé: “Dossier sur les troubles du sommeil” in Best Feature Article: Professional, and “Cas Prise de tête” and “Dossier sur les finances personnelles” in Best How-To Article or Series of Articles.
- John Lorinc is nominated four times: three times for his writing in Pivot — “When Your Neighbour Starts a Trade War” in Best News Coverage, “The Trust Problem with AI” in Best Series of Articles, and “Look Again: Deepfakes and the Trust Problem with AI” in Best Topical Reporting: AI & Technology — and once for “A University Transformed” in Best Feature Article: Professional for University of Toronto Magazine.
- Wendy Treverton is nominated six times for her art direction work in Queen’s Alumni Review: “Endgame,” “The Age of Influence,” “The Long Goodbye,” and “He Led With Love” in Best Art Direction of a Single Article or Opening Spread, and the Spring 2025 and Summer 2025 issues in Best Art Direction of a Complete Issue.
- Lindsay Luminoso is nominated twice for her writing in Canadian Fabricating & Welding: “Powering Progress with a Can-Do Mindset” and “SeedMaster Builds on Prairie Roots with Global Growth,” both in Best Profile of a Company.
- Carolyn Gruske is nominated twice: “How Al Meghji Became One of Canada’s Most Trusted Tax Litigators” in Best Profile of a Person for Canadian Lawyer, and “As Housing Starts Plummet, All Eyes Turn to Development Charges: What Are They, After All?” in Best News Coverage for Queen’s Park Briefing.
- Marie-Lou Bernatchez is nominated twice: as writer of “Quand le crime organisé infiltre l’immigration étudiante au Canada” (Affaires universitaires) in Best Feature Article: Professional, and as a contributor to “The State of Post-Secondary Education” (University Affairs / Affaires universitaires) in Best Series of Articles.
Check out all of this year’s nominees below!
Best Branded Content Collaboration: B2B / Meilleure collaboration de contenu de marque : B2B
Best Editorial, Column, or Regularly Featured Department / Meilleur éditorial, chronique, ou rubrique régulière
People
Canadian Grocer
Writer: Andrea Yu
Contributors: Kristin Laird, managing editor; Jackie Shipley, art director
Inside — Editor’s Notes
Canadian Interiors
Writer: Peter Sobchak
NI 43-101 Myths columns
CIM Magazine
Writers: James Whyte, Vanessa MacLean, Craig Waldie, Chris Hachkowski
Contributors: Michele Beacom, Ryan Bergen
Best Profile of a Company / Meilleur profil d’un énterprise
Powering progress with a can-do mindset
Canadian Fabricating & Welding
Writer: Lindsay Luminoso
SeedMaster builds on Prairie roots with global growth
Canadian Fabricating & Welding
Writer: Lindsay Luminoso
The next generation
Canadian Forest Industries
Writer: Andrew Snook
Stand-up robotics
EGBC Innovation
Writer: Shereen Lee
Iconic Brand: Keeping It Fresh
Franchise Canada magazine
Writer: Kym Wolfe
A Centennial Celebration
Home Goods Merchandiser
Writer: Clare Tattersall
Manulife Wealth’s ‘significant transformation’
Investment Executive
Writer: Jonathan Got
Best Profile of a Person / Meilleur Portrait
How Al Meghji became one of Canada’s most trusted tax litigators
Canadian Lawyer
Writer: Carolyn Gruske
Leadership Profile: From the Mop to the Top
Franchise Canada magazine
Writer: Kirstyn Brown
Barry McInerney’s reset
Investment Executive
Writer: Kevin Press
Keeper of the Faith
Queen’s Alumni Review
Writer: Tony Atherton
Contributors: Johnny C.Y. Lam, photographer; Wendy Treverton, graphic designer
Beyond Beatlemania
The York University Magazine
Writer: Deirdre Kelly
Portrait du Dr Martin Plaisance
Profession Santé
Writer: Anaïs Bouitcha
Best Feature Article: Trade / Meilleur article de fond : commercial
Parenthood to Practice: Building a Better Future for Mothers in Architecture
Azure
Writer: Sydney Shilling
Contributor: Brian Wong, art director
Through the Mind’s Eye: How neuroscience is recalibrating the built environment
Canadian Interiors
Writer: Rhys Phillips
The Rise and Fall of TruStar
Canadian Underwriter
Writer: Alyssa Di Sabatino
Contributor: David Gambrill, editor-in-chief
Drowning in the pharmacy
Pharmacy Practice + Business
Writer: Rosalind Stefanac
Contributor: Vicki Wood, editor
Get Buzzed: Honey Spirits in Canada
Poured Canada
Writer: Chelsea Clarke
Contributors: Margaret Spratt, editor; Daniel Costa, graphic designer; Jill Harris, publisher
Giant mine, bigger problems
The Northern Miner
Writer: Frédéric Tomesco
La désinformation, une menace pour les entreprises ?
Gestion
Auteur : Jean-François Venne
Best Feature Article: Professional / Meilleur article de fond : professionnel
Hacking the System
Azure magazine
Writer: Eric Mutrie
Contributor: Brian Wong, art director
A University Transformed
University of Toronto Magazine
Writer: John Lorinc
Contributor: Scott Anderson, editor-in-chief
A personal reckoning
Canadian Lawyer
Writer: Tim Wilbur
Show Her the Money
Douglas
Writer: Jill Van Gyn-Carr
Contributors: Joanne Sasvari, editor; Jeffrey Bosdet, photographer; Kelly Hamilton, lead graphic designer
Maybe Things Will Be Different This Time
Up Here Business magazine
Writer: Cooper Langford
On the Money
Queen’s Alumni Review
Writer: Robert Gerlsbeck
Contributors: Rémi Thériault, photographer; Wendy Treverton, graphic designer
Time to Disagree?
University Affairs
Writer: Hannah Liddle
Contributor: Edward Thomas Swan, art director
Quand le crime organisé infiltre l’immigration étudiante au Canada
Affaires universitaires
Rédactrice : Marie-Lou Bernatchez
Collaborateur : Edward Thomas Swan, directeur artistique
Dossier sur les troubles du sommeil
Profession Santé
Rédacteur : Geoffrey Dirat
Collaborateurs : Christian Leduc, rédacteur en chef ; Dino Peressini, directeur artistique
Dossier sur le diabète
Profession Santé
Rédactrice : Anaïs Bouitcha
Collaborateurs : Christian Leduc, rédacteur en chef ; Dino Peressini, directeur artistique
Best News Coverage / Meilleure couverture de l’actualité
When Your Neighbour Starts a Trade War
Pivot
Writer: John Lorinc
Contributors: Douglas Dunlop, Paul Ferriss, Stephanie Matas, Adam Cholewa, Dan Parsons
As housing starts plummet, all eyes turn to development charges: What are they, after all?
Queen’s Park Briefing
Writer: Carolyn Gruske
Mining industry optimistic in face of Trump threat
The Northern Miner
Writer: Colin McClelland
Les universités face à une période politique charnière
Affaires universitaires
Auteur : Mohamed Berrada
Collaborateur : Remie Geoffroi, illustrateur
Best How-To Article or Series of Articles / Meilleur article ou meilleure série d’articles de conseils pratiques
How to become a judge
Precedent
Writer: Daniel Fish
Contributor: Melissa Kluger, publisher
Clinic
The Medical Post
Writer: Kylie Taggart
Cas Prise de tête
Profession Santé
Auteur : Geoffrey Dirat
Collaborateurs : Aude Boivin Filion, rédactrice en chef adjointe ; Mélissa Pelletier, journaliste au pupitre
Dossier sur les finances personnelles
Profession Santé
Auteur : Geoffrey Dirat
Collaborateurs : Christian Leduc, rédacteur en chef ; Dino Peressini, directeur artistique
Comment gérer un patient non-adhérent
Profession Santé
Rédactrice : Anaïs Bouitcha
Collaborateurs : Christian Leduc, rédacteur en chef ; Dino Peressini, directeur artistique
Best Series of Articles / Meilleure série d’articles
Generation Next Thinking
Canadian Grocer
Writer: Rebecca Harris
Contributors: Shellee Fitzgerald, editor-in-chief; Kristin Laird, managing editor; Jackie Shipley, art director
Tariff Wars
Foodservice and Hospitality Magazine
Writers: Laura Pratt, Amy Bostock, Morag Mckenzie, Sotos LLP, Megan Lee, Ned Bell
Occupational health & safety
CIM Magazine
Writers: Sarah St-Pierre, Dinah Zeldin, Ailbhe Goodbody
The Trust Problem with AI
Pivot
Writers: Andrew Raven, John Lorinc, Stephanie Matas
Contributors: Paul Ferriss, Douglas Dunlop
The State of Post-Secondary Education
University Affairs / Affaires universitaires
Writers: Angela Mombourquette, Moira MacDonald, Martine Letarte
Contributors: Brooklin Holbrough, illustrator; Katrin Emery, illustrator; Edward Thomas Swan, illustrator; Marie-Lou Bernatchez, contributor
New World Disorder
Up Here Business magazine
Writers : Arty Sarkisian, Karli Zschogner, Amy Kenny, Kirsten Murphy
Transition énergétique
Revue PLAN de l’Ordre des ingénieurs du Québec
Articles: Des réseaux à taille humaine, Accélérer la cadence dans le secteur industriel, Le potentiel sous-estimé du soleil au Québec
Auteurs : William Thériault, Annie Labrecque, Gabrielle Anctil
Best Photograph / Meilleure photographie
Turning to Trades
Douglas
Photographer: Jeffrey Bosdet
Contributors: Tammy Schuster, editor; Kelly Hamilton, lead graphic designer
A Lifetime at MSH
Markham Stouffville Hospital magazine
Photographer: Shlomi Amiga
Contributors: Bryan Borzykowski, editorial director; Glynis Ratcliffe, managing editor; Taryn Dufault, art director
Getting to Know You
University of Toronto Magazine
Photographer: Nick Iwanyshyn
Contributor: Vanessa Wyse, creative director
U of T President Meric Gertler
University of Toronto Magazine
Photographer: Wade Hudson
Contributor: Vanessa Wyse, creative director
Séance photo hivernale
Vie de Château
Photographe : Marie H Rainville
Collaborateurs : Manuela Bartolomeo, styliste ; Elissa Bibaud, mannequin ; Melissa Sanabria Perez, cheveux et maquillage
Feeding Change
Western Alumni Magazine
Photographer: Sarah Wright
Contributors: Raj Grainger, design/art direction; Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor
Best Illustration / Meilleure illustration
Beyond Opioids, for U of T Med Magazine’s Pain Issue
U of T Med Magazine
Illustrator: Jud Haynes (with guidance from Magazine Art Director Mark Bennett)
Contributor: Mark Bennett
Best Topical Reporting: AI & Technology / Meilleur reportage thématique : IA et technologie
Look Again: Deepfakes and the Trust Problem with AI
Pivot
Writer: John Lorinc
Contributors: Paul Ferriss, Stephanie Matas
Applications intelligentes de scribes médicaux : les grandes possibilités de ces nouveaux outils
Le Médecin du Québec
Auteure : Elyanthe Nord
L’intelligence artificielle s’invite dans l’architecture
Esquisses
Auteur : Jean-François Venne
Best DEI Reporting / Meilleure reportage DÉI
I’m Every Woman
Benefits Canada
Writer: Sonya Singh
Queer Engineers Belong Here
Engineering Dimensions
Writer: Sharon Aschaiek
Contributor: Nicole Axworthy, managing editor
Halal investment options expand for Muslim clients
Investment Executive
Writer: Noushin Ziafati
Power Play: How CPAs are helping women’s pro sports thrive
Pivot
Writer: Jessica Patterson
Contributors: Paul Ferriss, Stephanie Matas
Best Special Report / Meilleur reportage spécial
2025 GroceryIQ Shopper Study
Canadian Grocer
Writer: Shellee Fitzgerald
Other Contributors: Kristin Laird, managing editor; Jackie Shipley, art director
2025 Report Card series research package
Investment Executive
Writers: Jonathan Got, Sangjun (John) Han, Roland Inacay, Katie Keir, Ciara Lalor-Lindo, James Langton, Alisha Mughal, Michelle Schriver, Sai Tamanna Sharma and Noushin Ziafati
Other Contributors: Kristen Chew, Alisha Hiyate, Tiana Kirton, Carole Le Hirez, Diane Lalonde, Guillaume Poulin-Goyer, Kevin Press and Jason Stacey
30 years strong
Neighbourhood Pharmacy Gazette
Writer: Karen Welds
The Long Road to Equity
University Affairs / Affaires universitaires
Writer: Lesley Evans Ogden
Other Contributor: Valerie Bordeleau, illustrator
Best Art Direction of a Single Article or Opening Spread / Meilleure direction artistique d’un article ou double page d’ouverture
Forever Connected
Indiescreen
Contributors: Andrew Addison, editor-in-chief; Kyle Schruder RGD, creative director; Meleana Conquer, designer
A Little Hard Work
Indiescreen
Contributors: Andrew Addison, editor-in-chief; Kyle Schruder RGD, creative director; Ysabella Ocampo, designer
Open Access
Indiescreen
Contributors: Andrew Addison, editor-in-chief; Kyle Schruder RGD, creative director
Winter 2025
Old Times Magazine
Contributors: Rose Pereira, art director; Evaan Kheraj, photographer; Jenny Prior, editor and director of content and creative
Lucrative and Lawful, yet . . . Offshore
Pivot
Contributors: Adam Cholewa, Dan Parsons
Endgame
Queen’s Alumni Review
Contributor: Wendy Treverton, Graphic Designer
The Age of Influence
Queen’s Alumni Review
Contributor: Wendy Treverton, Graphic Designer
The Long Goodbye
Queen’s Alumni Review
Contributor: Wendy Treverton, Graphic Designer
He Led With Love
Queen’s Alumni Review
Contributor: Wendy Treverton, Graphic Designer
Feeding Change
Western Alumni Magazine
Contributors: Raj Grainger, design/art direction; Sarah Wright, photographer; Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor
Best Cover / Meilleure page couverture
The New Moo-vement
Foodservice and Hospitality Magazine
Humber River Health magazine
Contributors: Shlomi Amiga, director of photography; John Montgomery, art director; Bryan Borzykowski, editorial director; Jennifer Goldberg, director of strategy; Glynis Ratcliffe, managing editor
Indiescreen 2025
Contributors: Andrew Addison, editor-in-chief; Kyle Schruder RGD, creative director; Jenny Gagnon RGD, designer; Ysabella Ocampo, designer; Meleana Conquer, designer; Lenore Ramirez RGD, designer
When Your Neighbour Starts a Trade War
Pivot
Contributors: Adam Cholewa, Dan Parsons
The Pain Issue
U of T Med Magazine
Contributor: Mark Bennett
April-May 2025
University Affairs
Contributor: Remie Geoffroi, illustrator
A University Transformed
University of Toronto Magazine
Contributors: Wade Hudson, photographer; Vanessa Wyse, art director; Scott Anderson, editor-in-chief
Feeding Change
Western Alumni Magazine
Contributor: Raj Grainger, design/art direction; Sarah Wright, photographer; Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor
Best Art Direction of a Complete Issue / Meilleur direction artistique d’un numéro
Humber River Health Magazine
Contributors: John Montgomery, Glynis Ratcliffe, Jennifer Goldberg, Bryan Borzykowski
Winter 2025
Pivot
Contributors: Adam Cholewa, Dan Parsons
Spring 2025
Queen’s Alumni Review
Contributors: Alex Beshara, director of marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
Summer 2025
Queen’s Alumni Review
Contributors: Alex Beshara, director of marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
The Pain Issue
U of T Med Magazine
Contributor: Mark Bennett
Fall/Winter 2025
Western Alumni Magazine
Contributors: Raj Grainger, design/art direction; Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor
Best Podcast / Meilleur balado
Canadian Advisor.cast
Advisor.ca
Contributors: Kevin Press, editorial director; Alisha Hiyate, managing editor; Noushin Ziafati, associate editor; Andrew McFadyen, director, video production; Brad Ling, senior video producer; Emily Ferrier, social media producer; Jason Stacey, graphic designer; Michaela Manchisi, graphic communications project manager; Anna-Christina Di Liberto, director, content Solutions
What’s on Dec?
Canadian Underwriter
Contributors: Jason Contant, associate editor; David Gambrill, editor-in-chief; Andrew McFadyen, director, video production; Brad Ling, senior video producer; Emily Ferrier, social media producer; Michaela Manchisi, graphic communications project manager; Katie Ngo, graphic communications project specialist; Anna-Christina Di Liberto, director, content solutions
The Catalysts: Medical science and discovery podcast
Schulich School of Medicine & Dentistry at Western University
Contributors: Allan Lewis, producer; Megan Morris, producer; April Kemick, producer; David Creces, technical producer; Patrick Morley, host
Best Editorial Newsletter / Meilleure infolettre éditoriale
Environmental Science & Engineering Magazine Email Newsletter
Environmental Science & Engineering
Contributors: David Nesseth, contributing editor; Peter Davey, managing and online editor
Franchise Canada E-News
Franchise Canada magazine
Contributors: Alyssa Thulmann, content producer; Joelle Kidd, editor
Best Editorial Package / Meilleur dossier thématique
Community Changemakers
Azure magazine
Contributors: Elizabeth Pagliacolo, editor in chief; Brian Wong, art director; Eric Mutrie and Stefan Novakovic, senior editors; Simon Lewsen, contributor
Issue 30 – The Epicureans
Block
Contributors: Kristina Ljubanovic, editor-in-chief; Yasemin Emory, Whitney Geller, Jacqueline Lane, creative directors; Mélanie Ritchot, commissioning editor; Catherine Dean, photo & illustration editor; Michael Nyarkoh, assistant photo & illustration editor; Ralph Damman, Grant Irving, design; Catherine Connes, translation; Suzanne Aubin, Jane Fielding, Lesley Fraser, copyediting and proofreading; Jeremy Paul, Maryam Siddiqi, Daniel Bromberg, Sara Baron Goodman, Camilla Sampson, Jennifer Foden, Kristina Ljubanovic, Mélanie Ritchot, Sydney Loney, Joseph Solomon Pepper, writing; Kagan McLeod, Roya Delsol, Lindsey Gazel, Sameer Farooq, Daniel Bromberg, Alison Slattery (Two Food Photographers), Kathleen Fu, Jason Logan, Nolan Pelletier, art, illustration and photography
Défi changements climatiques
Constas
Collaborateurs : Agence 37e avenue
Contributors: Bryan Borzykowski, editorial director; Jennifer Goldberg, director of strategy; Glynis Ratcliffe, managing editor; Mark Brown, executive editor; John Montgomery, art director; Devon Scoble, project manager
The Trust Problem with AI
Pivot
Contributors: Douglas Dunlop, Paul Ferriss, Stephanie Matas, Pamela Steer, Brian Bethune, Andrew Raven, John Lorinc, Melissa Robertson, Adam Cholewa, Dan Parsons
The Standing Up For Science Issue
U of T Med Magazine
Contributors: Betty Zou, Blake Eligh, Jim Oldfield, Linda Quattrin, Erin Howe, Scott Fotheringham, Alison Motluk, Mark Bennett, Roberta Brown, Gabrielle Giroday, Heather McCall, Emma Jones
Feeding Change
Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor and writer; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Jeff Renaud, writer; Crystal Mackay, writer; Alice Taylor, writer
Best Issue / Meilleure numéro
2025
Nations
Collaborateur : Zane Buchanan, éditeur
Spring 2025
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
Summer 2025
Queen’s Alumni Review
Contributors: Alex Beshara, director, marketing and publications; Ruth Dunley, editor; Wendy Treverton, graphic designer
2025
Rapport Magazine
Contributors: April Kemick, publisher; Emily Leighton, senior editor; Allan Lewis, creative director; Megan Morris, art director; Aegis Design Inc., design
Spring/Summer 2025
Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor
Fall/Winter 2025
Western Alumni Magazine
Contributors: Althea Blackburn-Evans, publisher; Marcia Steyaert, editor-in-chief; Megan Stacey, senior editor; Paul Fraumeni, senior editor; Raj Grainger, design/art direction; Amanda Jackman, assistant editor; Trista Walker, assistant editor
Best Magazine / Meilleur magazine
A good story is just as important as a good layout: Western Alumni Magazine, Queen’s Alumni Review, and University of Toronto Magazine are great examples of B2B magazines that place both strong content and thoughtful design at the centre.
— NMA: B2B Jury
Acknowledgements
The NMAF gratefully acknowledges its government funders: the Government of Canada, the Ontario Arts Council, and Ontario Creates.
A special thank you to Bronwyn James and Kade Renaud, who created this year’s stunning visuals.
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