Nominees Announced for the 2021 National Magazine Awards: B2B

The National Media Awards Foundation is proud to present the nominees of the third annual National Magazine Awards: B2B. 51 judges generously dedicated their time and expertise, evaluating over 200 submissions from 57 B2B publications across Canada. From their evaluations, 82 finalists emerged, representing the exemplary work produced by Canadian creators and publications in 2020.

The complete list of finalists is below. Winners will be announced via social media—we’re @NMA_B2B (using hashtag #NMAB2B21)—on May 27th, 2021, with gold winners in creator-focused categories receiving a $500 cash prize.

Top Nominees 

Pivot, CPA Canada received recognition across various categories, for a total of 13 nominations. University Affairs follows with an impressive 10 nominations. Both Pivot, CPA Canada and University Affairs are competing—alongside Esquisses—for the coveted title of Best Magazine. Profession SantĂ© and Professionally Speaking are tied for third place with five nominations each, while CAA Magazine, Precedent Magazine and University of Toronto magazine are in fourth with four nominations each. Publications receiving three nominations include Azure, Canadian Grocer, and Esquisses.

Nomination Highlights

  • “All that Glitters,” published in Pivot, CPA Canada, is nominated twice, in Best Profile of a Company and Best Feature Article: Professional.
  • “Out of Action, Comes Hope,” published in University of Toronto Magazine, is a finalist for Best Photograph and Best Art Direction: Single Article or Opening Spread.
  • Professionally Speaking’s Remarkable Teacher series is nominated in both Best Column or Regularly Featured Department and Best Profile of a Person. 
  • Pivot, CPA Canada’s “Magazine Article. May Contain Sentences.” is a finalist in both Best Art Direction: Single Article or Opening Spread and Best Profile of a Company.
  • CAA Magazine’s “The Ultimate Canadian Bucket List” is a nominee in both Best Issue and Best Cover.

Awards Presented to the Creator / Catégories Individuelles

BEST COLUMN OR REGULARLY FEATURED DEPARTMENT / MEILLEURE CHRONIQUE OU RUBRIQUE 

Best Behaviour
Advisor’s Edge
Mark Burgess
Handling Editor: Melissa Shin

Patient Portraits
CMAJ
Seema Marwaha

Purpose Driver: The Giver; Sweet Success; The Next Generation
Pivot, CPA Canada
Rebecca Fleming, Melissa Buote, Jason Kirby
Handling Editor: Lara Zarum

Remarkable Teacher
Professionally Speaking
Richard Ouzounian, Teddy Katz
Contributor: Bill Harris
Handling Editor: Melissa Campeau

Spa Star
Spa Inc.
Jana Manolakos
Handling Editor: Popi Bowman

Adventures in Academe
University Affairs
Jessica Riddell
Handling Editor: LĂ©o Charbonneau

BEST PROFILE OF A COMPANY / MEILLEUR PROFIL D’UNE ENTREPRISE

Keeping it Fresh
Canadian Grocer 
Shellee Fitzgerald
Handling Editor: Carol Neshevich

Magazine article. May contain sentences.
Pivot, CPA Canada
Shawn Micallef
Handling Editor: Lara Zarum

All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor
Handling Editor: Luc Rinaldi

De garde 24/7 – Une aventure hors du commun
Profession Santé
Denis MĂ©thot
RĂ©dacteur : Christian Leduc

The shiny new university in Canada’s North
University Affairs
Rhiannon Russell
Handling Editor: Natalie Samson

BEST PROFILE OF A PERSON / MEILLEUR PORTRAIT

Crafting Decisions in a Crisis
Director Journal
Richard Blackwell
Handling Editor: Simon Avery

The Jeff Dahn interview: One-on-one with Canada’s foremost lithium-ion battery expert
Electric Autonomy Canada
Emma Jarratt
Handling Editor: Brian Banks

Unbroken
Pivot, CPA Canada
Denis Trottier, Lara Zarum
Handling Editor: Luc Rinaldi

Remarkable Teacher, Wonder Woman
Professionally Speaking
Teddy Katz
Handling Editor: Melissa Campeau

Great Teaching, Character Driven
Professionally Speaking
Stuart Foxman
Handling Editor: Melissa Campeau

BEST FEATURE ARTICLE: TRADE / MEILLEUR ARTICLE DE FOND : COMMERCIAL

The Future of Plastic
Azure
Susan Nerberg
Handling Editor: Elizabeth Pagliacolo

Taking Action on Diversity, Equity and Inclusion
Canadian Grocer 
Rebecca Harris 
Handling Editor: Shellee Fitzgerald, Carol Neshevich

Where We Go From Here (Is Anybody’s Guess)
Canadian Interiors
Peter Sobchak

Has sustainability reporting become unsustainable?
CIM Magazine
Kelsey Rolfe
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske

Who is the post-pandemic consumer? 
Strategy
Justin Dallaire
Handling Editor: Jennifer Horn

Why we should be tipping the iceberg: a case study in innovation
SUSTAIN
Stacey Newman
Handling Editor: Stacey Newman

BEST FEATURE ARTICLE: PROFESSIONAL / MEILLEUR ARTICLE DE FOND : PROFESSIONNEL

Porteurs de sens collectif
Esquisses
BenoĂźte Labrosse

Double Duty
FORUM 
Tamar Satov
Handling Editor: Deanne Gage

My artificial pancreas
Pharmacy Practice+Business
Jonathan Garfinkel
Handling Editor: Vicki Wood

All that Glitters
Pivot, CPA Canada
Peter Shawn Taylor

In recovery
Precedent Magazine
Daniel Fish
Handling Editor: Melissa Kluger

Biais sexiste en santĂ© – D’Ă©gale Ă  Ă©gal
Profession Santé
Justine Montminy, Mathieu Ste-Marie
Collaborateur : Éric Grenier
RĂ©dacteur : Christian Leduc

Making medical school admissions more diverse
University Affairs
Wendy Glauser 
Handling Editor: LĂ©o Charbonneau

BEST NEWS COVERAGE / MEILLEURE COUVERTURE DE L’ACTUALITÉ

Protection Services
Azure
Simon Lewsen
Handling Editor: Danny Sinopoli

Pandemic Effect
Canadian Architect
Elsa Lam

From the Ashes
Pivot, CPA Canada
Luc Rinaldi
Handling Editor: Lara Zarum

The Changeup
Pivot, CPA Canada
Matthew Hague
Handling Editor: Luc Rinaldi

SantĂ© publique – Profiter de la crise
Profession Santé
Éric Grenier, Christian Leduc, Justine Montminy, Mathieu Ste-Marie
RĂ©dacteur : Christian Leduc

In mourning, universities memorialize the victims of Flight 752
University Affairs
Christina Frangou
Handling Editor: LĂ©o Charbonneau

Researchers respond to gender-based violence, ‘the pandemic within a pandemic’
University Affairs
Melissa Fundira
Handling Editor: Natalie Samson

BEST PHOTOGRAPH  / MEILLEURE PHOTOGRAPHIE

Mr. Clean
Pivot, CPA Canada
Troy Moth

The alcohol problem
Precedent Magazine
Nick Wong

Pratiques Exemplaires, Une classe ou l’ou se sent bien
Professionally Speaking/Pour parler profession
Matthew Liteplo 
Collaborateurs : Studio 141, Melissa Campeau

Paul Taylor, FoodShare Toronto
SUSTAIN
Stacey Newman

Out of Action, Comes Hope
University of Toronto magazine
Jorian Charlton
Editor: Scott Anderson; Art Director: Studio Wyse

BEST HOW-TO ARTICLE OR SERIES OF ARTICLES / MEILLEUR ARTICLE OU MEILLEURE SÉRIE D’ARTICLES DE CONSEILS PRATIQUES 

Reducing Embodied Carbon in Construction Materials (series of three articles)
Canadian Architect
Jennifer O’Connor, Anthony Pak, Kelly Alvarez Doran
Handling Editor: Elsa Lam

Making connections to serve indigenous communities
Pharmacy Practice + Business
Sonya Felix
Handling Editor: Vicki Wood

The Trust Crisis: The Trust Crisis; Mr. Clean; Gimme Shelter
Pivot, CPA Canada
Peter Shawn Taylor, Adrienne Tanner, Micah Toub
Handling Editor: Luc Rinaldi

Referral etiquette guide
The Medical Post
Louise Leger
Handling Editor: Colin Leslie

Donnez-vous vos donnĂ©es?/Cyberattaques: l’industrie est vulnĂ©rable
Transport Routier
Steve Bouchard

BEST SERIES OF ARTICLES / MEILLEURE SÉRIE D’ARTICLES

Prevention in Practice
Canadian Family Physician
GuylÚne Thériault MD CCFP, Pascale Breault MD CCFP, James A. Dickinson MB BS PhD CCFP FRACGP, Roland Grad MD CM MSc CCFP FCFP, Neil R. Bell MD SM CCFP FCFP, Harminder Singh MD MPH FRCPC, Olga Szafran MHSA
Handling Editor: Nicholas Pimlott, Kathryn Taylor

COVID-19: How grocery is contending with a crisis
Canadian Grocer 
Rosalind Stefanac, Rebecca Harris, Chris Powell
Handling Editor: Shellee Fitzgerald, Carol Neshevich

Future-proofing against climate change/Zeroing in on CO2/Taking heat
CIM Magazine
Cecilia Keating, Herb Mathisen
Contributors: Ryan Bergen, Dawn Fraser
Handling Editor: Carolyn Gruske

How Indigenous people are coping with COVID-19
CMAJ
Jolene Banning
Handling Editor: Lauren Vogel

The Future of Work: Signed, Sealed, Delivered; No Fixed Address, Safe Spaces
Pivot, CPA Canada
Jason McBride 
Handling Editor: Lara Zarum

Spécial COVID-19
Profession Santé
Justine Montminy, Mathieu Ste-Marie, Denis MĂ©thot
RĂ©dacteur : Christian Leduc

Our pandemic moment; virtual dissertations; a return, but not to normal
University Affairs
Moira MacDonald, Suzanne Bowness, Emily Baron Cadloff, Shauna McGinn, Mark Cardwell
Handling Editor: LĂ©o Charbonneau

BEST ILLUSTRATION / MEILLEURE ILLUSTRATION

Factory Farming
Pivot, CPA Canada
Matthew Billington

The Lawyer’s Guide to Not Drinking
Precedent Magazine
Wenting Li

Learning in Motion
Professionally Speaking
Jeannie Phan
Contributors: Melissa Campeau, Senior Editor; Bill Powell, Editor-in-Chief; Richard Lewko, Publisher

Awards Presented to the Magazine / CatĂ©gories Éditoriales

BEST EDITORIAL / MEILLEUR ÉDITORIAL

The Third Rail
Canadian Family Physician
Sarah Fraser MSc MD CCFP

Editor’s Desk
Canadian Lawyer
Tim Wilbur

Le logement comme infrastructure collective
Esquisses
Pierre Corriveau

Un scandale bien mal venu
Profession Santé
Éric Grenier

BEST ART DIRECTION: SINGLE ARTICLE OR OPENING SPREAD MEILLEURE / DIRECTION ARTISTIQUE : ARTICLE OU DOUBLE-PAGE D’OUVERTURE

Second to None
CAA Magazine
Mya McNulty

Beautiful Belize
CAA Saskatchewan Magazine
Mya McNulty

Magazine article. May contain sentences.
Pivot, CPA Canada
Adam Cholewa

Big Picture
Ryerson University magazine – Summer 2020
Studio Wyse
Contributors: Edward Burtynsky, Alia Youssef, Finbarr O’Reilly, Lucy Lu
Handling Editor: Colleen Mellor

The pull of procrastination
University Affairs
Graham Roumieu, Underline Studio, Judith Lacerte

Out of Action, Comes Hope
University of Toronto magazine – Winter 2020
Studio Wyse
Editor: Scott Anderson; Photographer: Jorian Charlton

BEST COVER / MEILLEURE PAGE COUVERTURE

The Ultimate Canadian Bucket List
CAA Magazine
Mya McNulty, Angela Southern

Winter 2020
Ryerson University magazine
Art Director: Studio Wyse, Editor: Colleen Mellor; Illustrator Andy Rementer

Truth Tellers issue
University of Toronto magazine
Editor: Scott Anderson; Art Direction: Studio Wyse; Photographer: Luis Mora

BEST ART DIRECTION OF A COMPLETE ISSUE / MEILLEURE DIRECTION ARTISTIQUE D’UN NUMÉRO

25 Great Places Waiting to Be Discovered
CAA Magazine
Mya McNulty

Taking care of yourself
University Affairs
Underline Studio, Judith Lacerte

Spring 2020
University of Toronto magazine
Studio Wyse

BEST ISSUE / MEILLEUR NUMÉRO

The Resiliency Issue
Azure
Danny Sinopoli, Cristian Ordóñez, Elizabeth Pagliacolo, Kendra Jackson, Evan Pavka, Vicky Lee, Kari Silver, Anna Lin

The Ultimate Canadian Bucket List
CAA Magazine
Paul Ferriss, Mya McNulty, Claire Cooper, Cindy Lubinc

Doing the Right Thing
Director Journal
Matthew Fortier and Simon Avery

Breaking the Silence
FORUM
Deanne Gage, Giselle Sabatini, Alex Mlynek, Peter Wilmshurst

The Alcohol Issue
Precedent Magazine
Melissa Kluger, Daniel Fish, The Office of Gilbert Li

Pivoting in a Pandemic
The Spark: Business & Innovation Magazine
Kristina Svana, Publisher; Lisa van de Geyn, Content Director & Editorial Consultant; Melanie Marler, Creative Director; Melissa Nowakowski, Senior Writer; Frank Auddino, Advertising & Circulation Director

Back to school?
University Affairs
LĂ©o Charbonneau, Natalie Samson, Tara Siebarth, Pascale Castonguay, Laura Beaulne-Stuebing, Judith Lacerte, Underline Studio

BEST MAGAZINE / MEILLEUR MAGAZINE

For Best Magazine—the program’s most prestigious award—there are three nominees: Esquisses, Pivot, CPA Canada, and University Affairs. 

Esquisses
“Esquisses tackled the subject of the pandemic and architecture with a human angle, and their design is always on point.” — NMA Jury

Pivot, CPA Canada
“Pivot was an unexpectedly playful magazine, impressing with its interesting content and well-executed artistic direction. “ — NMA Jury

University Affairs
“It’s not easy to pull off both an airy design and heavy bilingual content—but, University Affairs did it, and they did it well.” — NMA Jury

CROSS-PROGRAMMING CATEGORIES 

Nominees in these categories will be announced on May 12, 2021, when the Digital Publishing Awards finalists are revealed. 

B2B LEADERSHIP AWARD & BEST PUBLISHER

After careful consideration, our Board of Directors made the decision to postpone awarding these prizes. Rest assured that applications from 2020 will automatically be kept on file and considered for the 2021 awards season. The winner will then be presented, on stage, at the spring 2022 event. This was a difficult decision, but we look forward to awarding these prizes when it is safe for the industry to gather and celebrate.

CREDIT CHANGES & ADDITIONS

If you would like to make any credit changes or additions, please send details to staff@magazine-awards.com with subject line “NMA: B2B Credit Change.” The deadline for credit changes and additions is Monday, May 17, 2021 at midnight ET.

ACKNOWLEDGEMENTS

The National Media Awards Foundation is incredibly grateful for the support of: the Government of Canada, the Ontario Arts Council and Ontario Creates. We are also thankful for the support of CCR Solutions, Cision and Magazines Canada. A special thanks to the team at  Studio 141 for once again creating this year’s visual elements, and to Vesselin Stroumsky, for developing the Foundation’s online submissions and judging platforms.

On behalf of everyone who entered this year’s competition, and on behalf of the NMAF team, a sincere thank you to our dedicated roster of volunteer judges